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Defining Business Scope and Focus

Unit Code: HAYD421

Duration

Contact Hours

Campus

Prerequisite

Corequisite

1 Semester

Online

Admission to the Graduate Diploma in Career Development, or equivalent as assessed by the program convenor.

Credit Points: 12.5 Credit Points

Related Course/s:

A unit of study in the Graduate Diploma in Career Development.

Aims & Objectives:

This unit of study develops a deeper understanding of and ability to articulate a competitive business strategy and client management systems for private practice.

Teaching Methods:

Off campus / e-learning

Assessment:

Business Focus and Scope Report 25%, Marketing Proposal 25%, Client System Report 25%, Counselling Style Report 25%.

Generic Skills Outcomes:

Decide the range and specifics of the career services in your own business.

Classify the prospective client categories to whom you will market your services.

Select the client management procedures in your own business.

Assess styles of client interaction and select the helping approach most suitable to your uniqueness.

Content:

Topics cover the critical steps in defining the business scope and focus. Extensive checklists and templates are provided to assist the comprehensive analysis of service definition.

The unit also explores key issues surrounding the ethics of private practice, informed consent, confidentiality and privacy, dual relationships and other factors that complicate the work of the private practitioner.