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Corporate Strategies and Entrepreneurship

Unit Code:HBS680



Credit Points

Duration

Contact Hours

Campus

Prerequisite

Corequisite

12 Credit Points

One teaching period

36 hours

Hawthorn

Nil

Related Course/s:

A core unit in the pre-2012 Master of Business Administration  program. It's content is deemed equivalent to, and will be delivered under unit code and title of Corporate Strategy and Foresight (HBS681). Please follow the link for more information on the unit.

Aims & Objectives:

This unit is designed to enable students to become familiar with theories of and issues related to strategy and consider how they might be applied to organisations. This unit is also designed to enable students to make informed judgements regarding the direction of their organisations and enable them to take effective, ethical and timely action regarding current and future allocation of resources in a complex global business environment. It will equip students to adapt strategic and entrepreneurial processes to other cultural contexts and business systems so as to enhance effective innovation and entrepreneurial practice.

Students will be equipped to understand and contribute to the strategy of their organisation. It is hoped that through the grounding provided students will learn ways to strategically organise people and other resources to ensure their organisations seek opportunities and operate in an entrepreneurial manner within an environment that is characterised by change and uncertainty.

At the completion of this unit students should be able to:
 • understand and apply the concepts of strategy and structure as they relate to a multi-business corporate entity
 • understand and apply those concepts in a variety of business environment contexts
 • understand how to identify the principal strategic issues facing an organisation
 • make useful contributions to discussions of strategy
 • evaluate an existing strategy and make recommendations for improvement
 • develop well-informed strategic recommendations for an organisation
 • understand the importance of 'corporate culture' and its effect on enterprise change
 • be aware of some of the issues involved in planning how to instil an entrepreneurial culture into a corporate entity
 • operate as a consultant working in related fields within the corporate domain

Teaching Methods:

Lectures; topical briefings; case studies; experiential exercises; group work; and discussions

Assessment:

Class engagement and contribution (10% - 20%)
Individual assignment 1(15% - 25%)
Group assignment (35% - 45%)
Individual assignment 2 (25% -35%)

Generic Skills Outcomes:

  • Leadership: Presence, interdependence, engaging with Ambiguity and Paradox, effective action and influence.
  • Global Focus: Globalised business perspectives inc. economic perspectives. 
  • Innovative and Entrepreneurial Activity: Corporate enterprise creation or development; opportunity evaluation; bases of systematic innovation.
  • Strategic Thinking: development of strategic intent.   
  • Ethical and Socially Responsible Behaviour: diagnosis and recognition of ethical dilemmas; appreciation of governance issues and corporate responsibility; sustainability and triple bottom-line focus. 
  • Lifelong Learning: action learning, learning from direct feedback, learning through multiple modes, team-based learning, capacity to source and evaluate information and conceptual frameworks.

Content:

Key content areas:

 • Overview of the strategic management process.
 • Notion and practice of corporate entrepreneurship.
 • Creation of sustainable competitive advantage through robust strategic analysis/
 • Development of strategies for given business contexts.
 • Designing and building different organisational architectures in line with the knowledge economy of the 21st century and their    operating contexts.
 • Understanding of enterprise creation, development and transformation through the life cycle of the business.
 • Tools of imaginative analysis for strategic thinking.
 • Evaluation of strategy in choice and implementation.

Textbooks:

Johnson, G, Scholes, K & Whittington, R 2008, Exploring corporate strategy: text and cases, 8th edn, Prentice Hall, Harlow.
de Wit, B & Meyer, R 2005, Strategy synthesis: resolving strategy paradoxes to create competitive advantage: text and readings, 2nd edn, Thomson Learning, London.

Recommended Reading:

De Wit, B & RM 2005, Strategy synthesis: resolving strategy paradoxes to create competitive advantage: text and readings, Thomson Learning, London.