Future Students - Courses

Corporate Entrepreneurship and Innovation

Unit Code: HEI851

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One Teaching Period	36 hours	Hawthorn	All stage 1 units of the MEI plus HEI781 The Business Model and Plan	Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A unit in the Master of Entrepreneurship and Innovation suite.

Aims & Objectives:

This unit is designed to provide students with the skills and practice to pursue a career as professional entrepreneurs or as innovative executives in larger organisations and who may later face the task of managing the firm or a sub unit in an entrepreneurial and innovative context. It is highly relevant to students who wish to manage entrepreneurial ventures in established organizations. This unit is a continuation of all stage 1 units plus HEI 791, and forms part of stage 3 of the MEI, integrating interdisciplinary approaches.

After completion of this unit students should be able to:

understand how established corporations can renew and revitalise themselves
identify the relevance of purpose and organization concepts in an intrapreneurial corporation
recognise the relevance of these concepts to the contexts of entrepreneurship, innovation, relationships and other emerging issues
recognise how ‘ entrepreneurial’ management differs from ‘beauracratic’ management
understand the importance of culture in an organization and its effect on venture opportunities and design new ventures to optimise the odds for success in a corporate framework
develop strategic relationships

Teaching Methods:

The primary methods of teaching use the Case Method and Lecture/Discussion. In addition all class members must work in groups to produce an Original Case Research Project on corporate venturing (entrepreneurship/innovation) within an existing company.

Assessment:

Participation (in class graded activity) (25%-35%)
Individual project and presentation (20%-30%)
Group project and presentation (40%-50%)

Generic Skills Outcomes:

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne University of Technology a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.

Within this context it is the intent of unit HEI851 Corporate Entrepreneurship and Innovation that students develop the following key generic skills:

Relationship skills
Leadership skills
Teamwork skills
Analysis skills
Problem solving skills
Communication skills
Ability to tackle unfamiliar problems
Ability to work independently

Content:

Topics covered during this unit:

Corporate Purpose
Entrepreneurial Strategy
Innovation as Strategy
Impacts of Culture and Structure on Innovation
Strategic Leadership and Relationships
The International Context & Learning Outcomes

Textbooks:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.