Aims & Objectives:

• Understand the difference in comparative regional business and industry environments
• Be familiar with both the historical and current development in trade for Europe, the Americas and Asia
• Understand and describe the differences that exist in cross-cultural business contexts
• Exhibit culturally sensitive attitudes and have respect for multiple points of view

Teaching Methods:

Lecture (2 hours) and Tutorials (1 hour)
Lecture/seminars and case study presentations will be used to introduce the topics and resources, demonstrate concepts, and provide a forum for demonstration, discussion and questions.

Assessment:

Individual case study (15-25%), Test (15-25%), Participation (10-20%), Group project (35-45%)

Generic Skills Outcomes:

• Capable in their chosen professional, vocational or study areas
• Entrepreneurial in contributing to innovation and development within their business, workplace or community
• Effective and ethical in work and community situations
• Adaptable and able to manage change
• Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)

Content:

• Regional trading
• Regional integration
• Comparative business/industry environment
• Cross-cultural context of global business
• Regional strategy and implementation

Reading Materials:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.