Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks or equivalent
36 hours or equivalent
Online, Prahran
Credit Points: 12.5 Credit Points
This unit is a core unit in the Graduate Certificate of Business Management (Executive Administration), and an elective unit in specified Graduate Certificates of Business Management. The Graduate Certificate programs form the first year of theMaster of Business Management .
The purpose of this subject is to provide students with an understanding of a range of electronic communication strategies and their applications in a business environment. The aims of this subject are to: · Provide students with the skills and knowledge associated with electronic communication tools and their potential application in business and communication management · Develop students’ explorative research skills to identify sources of information for key business issues · Provide students with the analytical skills and techniques to successfully support the management of a project · Provide students with the analytical skills, techniques and technological knowledge to successfully manage the communications of a project
The purpose of this subject is to provide students with an understanding of a range of electronic communication strategies and their applications in a business environment.
The aims of this subject are to:
· Provide students with the skills and knowledge associated with electronic communication tools and their potential application in business and communication management
· Develop students’ explorative research skills to identify sources of information for key business issues
· Provide students with the analytical skills and techniques to successfully support the management of a project
· Provide students with the analytical skills, techniques and technological knowledge to successfully manage the communications of a project
Lectures, guest speakers, industry visits, case study analysis, online delivery
Individual assignment/report 30-50% Syndicate assignment/report and presentation 30-50% Case study analysis and group-based discussions 10-30%
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community. Within this context it is the intention that this Program will enable students to develop the following skills: · Teamwork skills · Analytical skills · Business research skills appropriate to addressing managerial challenges and problem solving · Problem solving and decision making skills · Project management skills · Communication skills · Reporting and presentation skills · Ability to work independently · Ability to address unfamiliar problems · Ability to engage in critical enquiry and discussion
Swinburne University of Technology (SUT) works to produce higher education graduates who are capable in their chosen professions, can contribute in an entrepreneurial and innovative way within their workplace or community, can operate effectively and ethically in their business life, and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes commensurate with professional standards appropriate to the business and wider community.
Within this context it is the intention that this Program will enable students to develop the following skills:
· Teamwork skills
· Analytical skills
· Business research skills appropriate to addressing managerial challenges and problem solving
· Problem solving and decision making skills
· Project management skills
· Communication skills
· Reporting and presentation skills
· Ability to work independently
· Ability to address unfamiliar problems
· Ability to engage in critical enquiry and discussion
· Cultural communications · Communications across the organisation; methods and techniques · Use of information technology tools to source, exchange and transfer information · Use of the Internet for learning, research and market intelligence · Effective information searching techniques · Evaluation of information and information sources · Overview of project management within the organisation · Principles and techniques for managing office projects · Using technology and software to support project management activities · Project communications management
· Cultural communications
· Communications across the organisation; methods and techniques
· Use of information technology tools to source, exchange and transfer information
· Use of the Internet for learning, research and market intelligence
· Effective information searching techniques
· Evaluation of information and information sources
· Overview of project management within the organisation
· Principles and techniques for managing office projects
· Using technology and software to support project management activities
· Project communications management
Baker, W. (2005), Manage Projects Effectively, Pearson Prentice Hall. Baron, N. (2008), Always On: Language in an online and mobile world, Oxford University Press, UK. Berkin, S. Making Things Happen: Mastering Project Management. Chan, J. (2008), E-mail: How to write and manage email in the workplace, Write It Well, USA. Hartley, S. (2009), Project Management Principles, Processes and Practice, 2nd ed., Pearson Education, Australia. Miller, M. (2009), Cloud Computing: Web-based applications that change the way you work and collaborate online. Que, USA. Sklar, J. (2009), Principles of Web Design, Course Technology, USA.
Baker, W. (2005), Manage Projects Effectively, Pearson Prentice Hall.
Baron, N. (2008), Always On: Language in an online and mobile world, Oxford University Press, UK.
Berkin, S. Making Things Happen: Mastering Project Management.
Chan, J. (2008), E-mail: How to write and manage email in the workplace, Write It Well, USA.
Hartley, S. (2009), Project Management Principles, Processes and Practice, 2nd ed., Pearson Education, Australia.
Miller, M. (2009), Cloud Computing: Web-based applications that change the way you work and collaborate online. Que, USA.
Sklar, J. (2009), Principles of Web Design, Course Technology, USA.
