Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
1 Semester
36 Hours per Semester
Prahran
Nil
Credit Points: 12.5 Credit Points
A unit of study in the Bachelor of Design (Communication Design), Bachelor of Design (Multimedia Design), Bachelor of Design (Industrial Design), Bachelor of Design (Interior Design). Bachelor of Film and Television
This unit aims to develop professional presentation and communication skills in a ‘real-world’ design context. The unit focuses on key skills of critical analysis, refinement and articulation of design as a professional practice, with an emphasis on targeted communications to a specific audience. Students will undertake folio development, project elaboration and articulation, proposal writing and presentations. At the completion of this unit students should be able to: Explore folio media options; Critically review and articulate folio presentations for self and others; Identify and analyse differing audiences for design communication and their respective requirements; Refine folio presentation edited to appropriate media aimed at a specific target audience; Critically evaluate and articulate a project intent, process and outcome in an interview situation; Develop a persuasive project presentation which identifies stakeholder groups, budgeting and technical requirements; Use appropriate information and narrative structures in the context of visual, verbal and written presentations.
Lectures, seminars, workshops, online content. For students studying Industry Placement Interstate or Internationally this unit will be delivered totally online and at distance.
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details. Assessment information for this unit Students are expected to work consistently on development of deliverables for assessment. Outcomes are expected to be presented as work in progress, drafts or rehearsals at a number of stages during the unit, and students should be prepared to do so at each class. Task 1: Readings and literature review (40%) Review, analyze and discuss readings on design research practice. Task 2: Folio Preparation and Presentation (40%) Edited and formatted professional folio in appropriate media for a specified audience. Record reflective development and response to peer and tutor feedback. Task 3: Design Presentation (20%) The documentation selection and presentation of a project. This project will clearly define and demonstrate the link between the stakeholders and project outcome.
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. Within this context, HDC007 Communicating Practice, aims to provide students with the following attributes: Are capable in their chosen professional, vocational or study areas; Are adaptable and manage change.
This unit requires that students combine research, design outcomes, idea development and communication skills to facilitate the effective presentation of design to a diverse audience. Students will use visual, verbal and written techniques to engage and inform. Topics discussed may include: Critical folio editing Folio media Folio presentation Design documentation Communicating to a target audience Verbal, visual and written narratives Information hierarchies Presenting professionally. Learning and Teaching activities * Tutorials * Exploration of audience group requirements * Report preparation * Folio review and refinement * Interview activities * Presentation preparation * Group and individual presentations * Peer comment/evaluation Preparation requirements Students should bring their folio or a collation of project work to the first class of the semester and have identified at least one project that could be extended as a commercial project proposal. Throughout the unit, students will need to collate research, design development and final outcomes and bring to each scheduled class in order to take part in activities.
Design Management Institute, Quarterly Journal, Design Management Journal, Boston, US. Eisenman, S 2006 Building design portfolios: innovative concepts for presenting your work, Rotovision, US. Goslett, D 1971 The professional practice of design, Batesford. Kliment, SA 1998 Writing for design professionals: a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations and job applications for architects, engineers and interior designers, W.W. Norton, New York. Myers, DR 2005 The graphic designer's guide to portfolio design, John Wiley & Sons, US. Preddy, S 2004 How to market design consultancy services: finding, winning and keeping clients, Gower, UK. Rafael, J 2006 Developing and Maintaining a Design-Tech Portfolio: A Guide for Theatre, Film & TV, Elsevier (electronic library resource).
