Future Students - Courses

Business Strategy

Unit Code: HBS580

Duration	Contact Hours	Campus	Prerequisite	Corequisite
One teaching period.	36 hours	Hawthorn	HBM480 Strategic and Entrepreneurial Marketing

Duration

Contact Hours

Campus

Prerequisite

Corequisite

One teaching period.

36 hours

Hawthorn

HBM480 Strategic and Entrepreneurial Marketing

Credit Points: 12.5 Credit Points

Related Course/s:

A core unit in the Master of Business Administration (CMBA640) suite and Master of Business Administration/Master of Strategic Foresight (CMBF680).

Aims & Objectives:

This unit provides students with skills and practice of strategic management and critical thinking techniques in turbulent environments. In addition, the subject develops skills in using strategic and foresight tools and critical evaluation of strategic alternatives in the context of small to medium enterprises involved in single industry, as well as strategic business units of large corporations. Its main focus is not only the generation of viable strategic alternatives to gain competitive advantage but also developing a viable implementation plan.

On completion of this unit, students should be able to:

unravel the complexity of a business problem
employ foresight to challenge and refresh strategic thinking
develop actions that are as robust as possible against future uncertainties
design (or redesign an organisation to implement those strategic actions
assess how that organisation can be brought into being or if already in existence, how it can be developed for the future
produce a workable action plan based on an informed and a well thought out set of strategies

Teaching Methods:

Case studies, experiential exercises, lecture/ discussion and a team-based strategy project.

Assessment:

Class engagement and contribution (5% - 10%)
Individual assignment (15% - 25%)
Individual assignment (25% - 35%)
Group presentation (20% - 30%)
Group report (15% - 25%)

Generic Skills Outcomes:

Leadership: Interdependence; Engaging with Ambiguity and Paradox; Effective Action and Influence
Global Focus: Transportable Management Skills
Entrepreneurship and Innovation: Enterprise creation and/or Development; Practising the Art of Creative Destruction, and Strategic Foresight
Life-Long Learning: Reflective Inquiry; Hearing and Learning from Direct Feedback; Insight into Personal Blocks to Learning; Capacity to Source and Evaluate Information and Conceptual Frameworks; Team-based Learning

Content:

Overview of Strategic Management – past, present and future trends
The future of strategy and relevance of non-linear reality in entrepreneurship, innovation, and its implication on competitive advantage – external environment analysis
Creative destruction versus new business creation – identification and evaluation of business opportunity
Evaluating and managing the internal environment
Sorting the Strategy Tool Box
Developing strategic alternatives and selection of viable strategy
Implementing the strategy – allocation of requisite resources
Strategy review, evaluation and control