Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Duration
Contact Hours
Campus
Prerequisite
Corequisite
12 Weeks or equivalent
Minimum of 2 hours per week or equivalent for online students using discussion forum
Lilydale, Online
LEB600 eBusiness Design for Competitive Advantage or equivalent
Nil
Credit Points: 12.5 Credit Points
This unit is for continuing students only and has no new intakes. A postgraduate unit at the Master level in Master of Business (eBusiness and Communication), Master of Technology (Business Systems Design and Management) as MTB330, as HGM609, and Master of Management. Note: prior to 2008, the unit code for this unit was LEB702
Given the consequences for managers and business performance of poorly designed or non-adaptive eBusiness infrastructures you will need to generate an identity for yourself in relation to the design aspects of these ‘background’ systems that build value. This is not a technical unit, but rather it is a management unit that gives you the opportunity to become familiar with systems, active and creative in contributing to the broad design issues relation to business needs for business systems forming enterprise infrastructure. You develop an understanding of the powerful influence of design and manager involvement over the value generating outcomes of infrastructure projects. This unit takes a user and management perspective on infrastructure design using a value driven approach. It bridges the gap between information technology infrastructure, eCommerce and knowledge based frameworks to move towards thinking through the design and building value aspects of enterprise infrastructure for sustainable performance. The approach taken is that of adaptive and future oriented managers meeting the challenges of complexity, internationalisation and rapid change in the context of the required infrastructure needs of the enterprise. A systematic and analytical approach is applied, leading you through purpose, definitions, elements, relationships between elements and to the practical aspects including structures, processes, creativity, thinking and rethinking, change agents, strategy, balance, sustainability, space, knowing and not-knowing, culture and networking the value measured with the triple bottom line. This unit goes beyond the theory to implementation in the broadest sense by engaging the student as the decision maker, offering advice for designing interrelated strategies focused on customer relationships, resource planning, order management, supply chains, and on evaluating investments needed to make then a reality. The purpose is to answer many questions posed by management during the process from idea to investment and implementation decision. The approach taken in the unit is for participants to develop an eBusiness idea to the stage where it is ready to go to the Board for decision purposes. An important skill for you to learn in this process is to pose high quality questions for yourself and others to investigate. Questions you will be able to investigate are: What are the key characteristics of the industry environment that will influence success?What is the business model that will generate competitive and service advantage?Will the current information technology be modified or will new solutions be created?What pieces will the business invest in, and how will you sequence your decisions when each framework takes three years to implement?How will the inter-related frameworks of CRM, resource planning, order management, supply chain, knowledge management, and evaluation of investments be integrated?How will risks be identified and managed within the process from investigation to proposal?How do you build value with integrated eBusiness infrastructure?What changes are needed to ensure cohesive management of implementation?How will the contributing players work together for eEnterprise blueprint planning?How will priorities be addressed?How will the business case and justification be developed?How will implementation planning, application development and deployment be managed?What dimensions will be addressed in assessing feasibility?How will stakeholder buy-in be achieved?What are the critical drivers for rapid and successful implementation and deployment?
Questions you will be able to investigate are:
Online delivery is supported by a unit outline with CDROM, a unit website with a variety of resources which may include lessons, learning objects (documents and presentations), virtual lectures, threaded discussions and interactive chat rooms. Face-to-face workshops may be conducted in a variety of configurations (weekly or 2 day blocks) subject to demand. International students will attend weekly workshops taking a work-related approach.
Project brief to the Board of Directors 30%, Report on adaptive strategy for building the eBusiness 30%, Reflection of learning in relation to asking the ‘right (creative) questions’ 40%
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. In this unit you will work towards developing and enhancing the following attributes: Have an aptitude for calculated, socially responsible risk takingAre informed and knowledgeable in the area of adaptive strategy and design for integrated infrastructure in the context of electronic enterprise and sustainabilityHave an appreciation of the multiple areas of uncertainty generated by rapid change, complexity, risk and emerging technologies and communications in the context of enterprise infrastructure implementationAre self-driven learners as evidenced by their reflections on their own creative questioning and generation of reports on building eBusiness infrastructure and using adaptive strategiesHave a general capacity for flexibility, adaptation and creative thinking in the context of enterprise design and communication to stakeholders
In this unit you will work towards developing and enhancing the following attributes:
eBusiness models and information technology managementVirtual creation technologyTheory of intelligent complex adaptive systemsVirtual corporate structuresElectronic enterprise architecturesElectronic enterprise business applicationsElectronic enterprise technologyScalability and reusable assetsBusiness intelligence, information management and collaborative technologiesEnablers, cultural inclusiveness and ethicsInternal corporate venturing and strategic planningBeyond the Internet
Bennet, A & Bennet, D, 2004, Organizational Survival in the New World: Intelligent Complex Adaptive Systems, Heinemann-Butterworth Burgelman, RA & Valikangas, L. 2005 ‘Managing Internal Corporate Cycles’, MIT Sloan Management Review, Summer Vol 46 No 4 Foss, B & Stone, M. 2002, CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work, Kogan Page, London, UK Kalakota, R & Robinson, M. 2001, E-Business 2.0: Roadmap for Success, 2nd edn, Addison Wesley, Massachusetts, USA O’Reilly, CA & Tushman, ML. 2004, The Ambidextrous Organization, Harvard Business Review Turban, E, McLean, E & Wetherbee, J. 2004, Information Technology for Management, Transforming Business in the Digital Economy, 4th edn, John Wiley & Sons, New York, USA In addition students will be directed to relevant academic journal articles and Internet based resources.
