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Building Financial Relationships

Unit Code: HBUFIN6120

Duration

Contact Hours

Campus

Prerequisite

Corequisite

One teaching period.

36 Hours

Online

Nil

Credit Points: 12.5 Credit Points

Related Course/s:

A core unit of study in the following programs:
Master of Professional Accounting *Global Leadership Program

Master of Commerce (International Business) *Global Leadership Program

Master of Science (Biotechnology) *Global Leadership Program

Master of Marketing *Global Leadership Program

Aims & Objectives:

Upon completion of this unit, students will be able to:

Apply leadership concepts to the corporate business organization.
Correlate staffing, appraisals, motivation, management, strategy and mergers to financial relationships.
Know how to deliver explicit business value through a strategically aligned portfolio.
Understand the entrepreneurial mind set in the global market.
Present a global business to the market and investors and understand the investor mindset in the global market
Engage other global businesses in effective financial relationships.

Teaching Methods:

Online from Northeastern University.

Assessment:

Two individual assignments 10-30% each
Group assignment 30-40%
Class participation 10-20%

Generic Skills Outcomes:

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.

Within this context this unit will contribute to students developing the following key generic skills:

Teamwork skills
Ability to engage in critical inquiry and discussion
Evaluation and analytical skills
Ability to tackle unfamiliar problems
Ability to work independently

Content:

Financial services – consumer
Identifying and targeting financial prospects
On-line banking
Development and management of financial products
Traditional channels of distribution
Technology-driven channels
Pricing for financial services
Communication and promotion
Building customer relationships
Customer retention and loyalty

Textbooks:

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.