Building Financial Relationships

Unit Code:HBUFIN6120

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One teaching period.	36 Hours	Online	Nil	Nil

Credit Points

Duration

Contact Hours

Campus

Prerequisite

Corequisite

12.5 Credit Points

One teaching period.

36 Hours

Online

Nil

Related Course/s:

A unit of study in the Master of Professional Accounting Global Leadership Program, Master of Commerce (International Business) Global Leadership Program and Master of Science (Biotechnology) Global Leadership Program, Master of Marketing Global Leadership Program (CMKT640U), Graduate Diploma of Commerce (International Business) Global Leadership Program (CMIB540U)

Aims & Objectives:

Upon completion of this unit, students will be able to:

Apply leadership concepts to the corporate business organization.
Correlate staffing, appraisals, motivation, management, strategy and mergers to financial relationships.
Know how to deliver explicit business value through a strategically aligned portfolio.
Understand the entrepreneurial mind set in the global market.
Present a global business to the market and investors and understand the investor mindset in the global market
Engage other global businesses in effective financial relationships.

Teaching Methods:

Online from Northeastern University.

Assessment:

Two individual assignments 10-30% each
Group assignment 30-40%
Class participation 10-20%

Generic Skills Outcomes:

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.

Within this context this unit will contribute to students developing the following key generic skills:

Teamwork skills
Ability to engage in critical inquiry and discussion
Evaluation and analytical skills
Ability to tackle unfamiliar problems
Ability to work independently

Content:

Financial services – consumer
Identifying and targeting financial prospects
On-line banking
Development and management of financial products
Traditional channels of distribution
Technology-driven channels
Pricing for financial services
Communication and promotion
Building customer relationships
Customer retention and loyalty

Textbooks:

Adelman & Marks, 2009 Entrepreneurial Finance, Prentice Hall, 5th Ed

Herold & Fedor, Change the way you lead change, Stanford Business Books
Harvard Business School cases:
Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures
Santander’s Acquisition of Abbey: Banking Across Borders
In addition, several books will be placed on reserve at the library (“Reserve”).