Aviation Business Strategies and Management

Unit Code:HES4981A

Credit Points	Duration	Contact Hours	Campus	Prerequisite	Corequisite
12.5 Credit Points	One Semester	48 hours (4 hours per week)	Hawthorn	Nil	Nil

Credit Points

Duration

Contact Hours

Campus

Prerequisite

Corequisite

12.5 Credit Points

One Semester

48 hours (4 hours per week)

Hawthorn

Nil

Related Course/s:

A unit of study in the Bachelor of Aviation, Bachelor of Aviation (Management), Bachelor of Aviation/ Bachelor of Commerce, Bachelor of Aviation (Management)/ Bachelor of Commerce and

Aims & Objectives:

This unit will provide students with a comprehensive body of knowledge relating to Financial, Economic, Management and Marketing strategies in Air Transport Operations. The theory is enhanced through participation in a highly sophisticated airline simulation. The simulation requires analysis and decision-making skills in order to determine and test appropriate airline models in terms of aircraft and route selection, yield and pricing management, maintenance and cargo operations in a competitive environment.

After successfully completing this unit students should be able to:

1. Interpret company financial statements
2. Explain and discuss capital budgeting techniques and funding mechanisms
3. Explain and discuss principles of economics including supply and demand, market forces and competitive strategies
4. Identify key aviation business models and strategies
5. Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
6. Demonstrate the application of theoretical concepts using a simulation tool.
7. Practise effectively in a team..

Teaching Methods:

Classroom lectures and online web-based simulation

Assessment:

Group-based written work based on the simulation (worth 30%)
Group presentation (worth 20%)
Examination (worth 50%)

Generic Skills Outcomes:

teamwork skills,
analysis skills,
problem solving skills,
communications skills,
ability to tackle unfamiliar problems, and
ability to work independently.

Content:

Financial Strategies

Working with Financial Statements
Capital Budgeting Techniques
Funding Mechanisms

Economic Strategies

Understanding Market Forces
Economics of Competition

Management Strategies

Business Models
Strategic Planning
Organisational Capability and Workforce Planning

Marketing Strategies

Market analysis, capacity controls and yield management
and Reservations systems
Service and PerforMarketing tools mance Management.

Textbooks:

Nil

References:

Clark, P. (2007), Buying the Big Jets, (2nd ed). Ashgate, Aldershot.
Holloway, S. (1998) Changing Planes: A Strategic Management Perspective on an Industry in Transition, Vols. 1 and 2, Ashgate, Aldershot.
Holloway, S. (2002), Airlines: Managing to Make Money, Ashgate, Aldershot
Holloway, S. (2003), Straight and Level: Practical Airline Economics, 2nd ed., Ashgate, Aldershot
Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2008), Foundations of Management, (3rd ed), Pearson, Sydney.
Wells, A. and Young, S. (2004) Airport Planning and Management, 5th ed. McGraw-Hill, New York.