Swinburne University of Technology - Melbourne Australia
Future Students - Courses
This program offers students the opportunity to gain qualifications from two high-ranking institutions: Swinburne University of Technology and Northeastern University, Boston, United States. The Global Leadership Program is designed to assist today’s leaders and prepare emerging leaders to meet the challenges of a continually diversifying workforce where tasks are becoming increasingly complex. This program is delivered in Melbourne via a combination of face-to-face and online delivery modes. Students also have the option of studying their second-year winter term at Northeastern University.
Course Description:
This course will replace the Master of Commerce (Marketing) Global Leadership Program (CMMK640U) from Semester 1, 2012. The Master of Marketing is part of the unique Global Leadership Program offering students the opportunity to gain two professionally recognised master qualifications in two years from two high-ranking institutions: one from Swinburne University of Technology, and the other from Northeastern University, Boston.The program is based in Melbourne and offered through the Faculty of Business and Enterprise, with the Northeastern component taught by Northeastern academics. Students also have the option of applying to Northeastern, to take part of their program on-campus in Boston (students must also apply for U.S. student visa).The Master of Marketing Global Leadership Program offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. (International students are required to study full-time and cannot take the part-time study mode.)
Aims & Objectives:
The traditional concept that leadership skill resides solely with a small handful of top executives has given way to contemporary collaborative models where influence and decision-making authority is distributed throughout an organisation. Today's workforce continues to diversify, and the tasks to be accomplished become more complex. The Global Leadership Program is designed to assist today's leaders and prepare emerging leaders for meeting these challenges.The units taught in this program incorporate an action-learning approach that is intended to leverage the interdisciplinary backgrounds of participants and to help build leadership competencies.
Course Structure:
The structure of this program enables students to complete a two-year program of study and gain two master degrees on graduation.Students complete eight units of study from the Swinburne's Master of Marketing program and eight units of study from the Northeastern Master of Science in Leadership.Upon successful completion of all 16 units of study (200 credit points), subject to pre-requisite requirements, students will be awarded: Master of Marketing from Swinburne University of TechnologyMaster of Science in Leadership from Northeastern University To be eligible for the award of both the Swinburne and Northeastern degrees, students will need to meet the academic requirements outlined by both institutions. Academic and graduation requirements can be found at the Centre for Global Programs website. (International students are required to study full-time and cannot take the part-time study mode.)
Units of Study:
Year 1Semester 1 HBM424 Customer Behaviour and Management HBM425 Marketing Research Fundamentals Winter term HBULDR6100 Developing your Leadership Capability HBUHRM6005 Creating a High-Performance Organisation: Strategic Organisational and HRM Choices* Semester 2 HBM423 Marketing Planning HBULDR6120 Creating Leadership Capacity: Developing Bench Strength HBULDR6110 Leading Teams Year 2 Semester 1 HBM532 Marketing Project Management HBM525 Marketing Decision Tools or HBM526 Information Analysis Plus one elective. Winter term HBUFIN6120 Building Financial Relationships*^ HBULDR6135 The Ethical Leader^ Semester 2 HBULDR6125 Managing Organisational Culture HBULDR6140 Developing the Strategic Leader HBM533 Marketing Strategy Development Elective units HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM534 Marketing Management HBM535 Entrepreneurship and Innovation HBM529 Brand Dynamics HBM530 Sales Management Note: Program can commence in February, June or August. * Units are deliverd online^ Units may be undertaken as part of the Global Leadership in Boston program Rules: Students cannot exit this program with either the Master of Marketing or the Master of Science in Leadership without completing all sixteen (16) units as above.
Education Abroad:
This program offers the opportunity for students to undertake winter term units at Northeastern in Boston.
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area. This program also provides the opportunity for international and Australian graduates to position themselves for employment in international labour markets.
Graduate Attributes:
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. These skills include: Teamwork skillsAnalysis skillsProblem solving skillsCommunication skillsAbility to tackle unfamiliar problemsAbility to work independently At the completion of the program, graduates can expect to become a competent global business leader and have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.
Entry Requirements:
Completion of an approved undergraduate degree at credit level, from a recognised tertiary institution equivalent to a three year Australian bachelor degree, orwith an approved undergraduate degree with less than a credit average. In addition applicants submit a 500 word statement demonstrating their suitability for the program.Special Non-Graduate EntryA special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.
Credit Transfer:
Credit transfer is not applicable to this program. Students cannot exit the Global Leadership Program with any award unless completing all subjects as listed in the units of study above.
Course Fees:
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year.For information about Swinburne's fees visit: www.swinburne.edu.au/fees
Scholarships:
For information about scholarships at Swinburne visit: www.swin.edu.au/scholarships
Application Procedure:
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Further information:
Web: Enquire online Tel: 1300 275 794 Email: postgrad@swinburne.edu.au
