Swinburne University of Technology - Melbourne Australia
Future Students - Courses
This suite of programs offers students the opportunity to gain specialist knowledge in all aspects of marketing. The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment.
Course Description:
This course will replace the Master of Commerce (Marketing) from Semester 1 2012. The Master of Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. The Master of Marketing forms the third stage in a four-stage nested suite of programs consisting of: Graduate Certificate of Marketing Graduate Diploma of MarketingMaster of MarketingMaster of Integrated Marketing This postgraduate program provides a unique opportunity for students to gain specialised marketing knowledge through coursework, or a combination of coursework and research. In the research component, students have the opportunity to apply and extend the knowledge gained throughout their studies by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice. (International students are required to study full-time and cannot take the part-time mode.)
Aims & Objectives:
At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.
Course Structure:
Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester*. Each semester is of 12 weeks duration. Classes will generally be held outside working hours. In the master component of the program, students may complete a research methodology seminar and a dissertation of 25,000 - 30,000 words. The dissertation will be taken over two semesters. Alternatively, students can take three units of study and prepare an Integrative Project in Marketing. This will be taken over one semester and consists of 15,000 - 20,000 words. *International students are required to study full-time and cannot take the part-time mode.
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM424 Customer Behaviour and Management HBM425 Marketing Research Fundamentals HBM423 Marketing PlanningStage 2 - Graduate DiplomaHBM532 Marketing Project Management HBM533 Marketing Strategy DevelopmentAnd two elective units of study (selected from list below) Stage 3 - MasterOption 1 HBM525 Marketing Decision Tools HBM526 Information Analysis And two elective units of study (selected from list below)Option 2 Choose one of: HBM525 Marketing Decision Tools or HBM526 Information Analysis And three elective units of study (selected from list below)Option 3 HBM620 Research Methodology HBM623 Integrative Project in Marketing And choose one of:HBM525 Marketing Decision Tools or HBM526 Information Analysis ElectivesHBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM525 Marketing Decision Tools HBM526 Information Analysis HBM534 Marketing Management HBM535 Entrepreneurship and Innovation HBM529 Brand Dynamics HBM530 Sales Management HBM531 Ethics in Business & MarketingHBM620 Research Methodology (only available to students completing HBM622 or HBM623) HBM623 Integrative Project in Marketing Any other units from Swinburne masters programs approved by the program director, up to a maximum of 25 credit points in the Master of Commerce (Marketing) program. A maximum of 12.5 credit points will be permitted at the Stage 2 graduate diploma level with a further 12.5 credit points at Stage 3 master level.
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance, together with new opportunities in the marketing area.
Professional recognition:
Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).
Graduate Attributes:
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. These skills include: Teamwork skillsAnalysis skillsProblem solving skillsCommunication skillsAbility to tackle unfamiliar problemsAbility to work independently
Entry Requirements:
Completion of an approved undergraduate degree at credit level, from a recognised tertiary institution equivalent to a three year Australian bachelor degree or with an approved undergraduate degree with less than a credit average. In addition applicants submit a 500 word statement demonstrating their suitability for the program or Completion of the Graduate Certificate of Marketing with a credit average or Completion of the Graduate Diploma of Marketing with a credit average in the final four units Special Non-Graduate EntryA special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.
Special Non-Graduate EntryA special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://pandoraplus.swin.edu.au/credit/StudentCredit/index.cfm
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.future.swinburne.edu.au/pathways/rpl/higher-ed/
Course Fees:
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year.For information about Swinburne's fees visit: www.swinburne.edu.au/fees
Scholarships:
For information about scholarships at Swinburne visit: www.swin.edu.au/scholarships
Application Procedure:
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au
