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Master of Marketing

CMKT640  075391D



Duration

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Fee*
18 Month/s Hawthorn (Semester 1, Semester 2) A$21,250 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

This suite of programs offers students the opportunity to gain specialist knowledge in all aspects of marketing. The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment.

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This course will replace the Master of Commerce (Marketing) from Semester 1 2012.
 
The Master of Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

The Master of Marketing forms the third stage in a four-stage nested suite of programs consisting of:
This postgraduate program provides a unique opportunity for students to gain specialised marketing knowledge through coursework, or a combination of coursework and research. In the research component, students have the opportunity to apply and extend the knowledge gained throughout their studies by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.
 
(International students are required to study full-time and cannot take the part-time mode.)

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At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.

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Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester*. Each semester is of 12 weeks duration. Classes will generally be held outside working hours.

In the master component of the program, students may complete a research methodology seminar and a dissertation of 25,000 - 30,000 words. The dissertation will be taken over two semesters. Alternatively, students can take three units of study and prepare an Integrative Project in Marketing. This will be taken over one semester and consists of 15,000 - 20,000 words.

*International students are required to study full-time and cannot take the part-time mode.

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Stage 1 - Graduate Certificate
HBM533 Marketing Strategy Development
And two elective units of study (selected from list below)

Stage 3 - Master
Option 1 
HBM525 Marketing Decision Tools
And two elective units of study (selected from list below)

Option 2
Choose one of:
And three elective units of study (selected from list below)

Option 3
And choose one of:
HBM525 Marketing Decision Tools or
HBM531 Ethics in Business & Marketing
HBM620 Research Methodology (only available to students completing HBM622 or HBM623)
 
Any other units from Swinburne masters programs approved by the program director, up to a maximum of 25 credit points in the Master of Commerce (Marketing) program. A maximum of 12.5 credit points will be permitted at the Stage 2 graduate diploma level with a further 12.5 credit points at Stage 3 master level.

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Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

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This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance, together with new opportunities in the marketing area.

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Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the postgraduate level (EAP 5: PG-70%); OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 575 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 232 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 90 with no band less than 20.

 

Refer to the English Language Requirements website for further information.

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Completion of an approved undergraduate degree at credit level, from a recognised tertiary institution equivalent to a three year Australian bachelor degree
or
with an approved undergraduate degree with less than a credit average. In addition applicants submit a 500 word statement demonstrating their suitability for the program.
or
Completion of the Graduate Certificate of Commerce (Marketing) with a credit average
or
Completion of the Graduate Diploma of Commerce (Marketing) with a credit average in the final four units.

Special Non-Graduate Entry
A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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