Swinburne University of Technology - Melbourne Australia
Future Students - Courses
This suite of programs offers students the opportunity to gain specialist knowledge in all aspects of marketing. The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment.
Course Description:
This course will replace the Master of Commerce (Integrated Marketing) from Semester 1 2012. The Master of Integrated Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. The Master of Integrated Marketing forms the final stage in a four-stage nested suite of programs consisting of: Graduate Certificate of MarketingGraduate Diploma of MarketingMaster of MarketingMaster of Integrated Marketing This program provides an opportunity for students who have a particular interest in research. As a 16-unit course, it also provides more choice from the list of approved electives offered for those students who prefer to tailor their course according to their specific career interests. Coursework units of study lead to the Integrative Marketing Project which is an individually supervised project. It can be either a management consulting project or a minor research study. Consulting projects can be sourced from a student’s workplace or another company. (International students are required to study full-time and cannot take the part-time study mode.)
Aims & Objectives:
At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.
Course Structure:
Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester*. Each semester is of 12 weeks duration. Classes will generally be held outside working hours.A student may be awarded the Master of Integrated Marketing upon completion of 16 units (200 credit points). This is 50 credit points more then are required for the Master of Marketing. *International students are required to study full-time and cannot take the part-time study mode.
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM424 Customer Behaviour and ManagementHBM425 Marketing Research FundamentalsHBM423 Marketing Planning Stage 2 - Graduate Diploma HBM532 Marketing Project ManagementHBM533 Marketing Strategy DevelopmentAnd two elective units of study (selected from list below) Stage 3 - Master Choose one of: HBM525 Marketing Decision Tools or HBM526 Information Analysis And three elective units of study (selected from list below) Stage 4 - Master (Integrated Marketing) HBM620 Research Methodology (must be completed in summer or winter term prior to commencing HBM623 Integrative Project in Marketing) HBM623 Integrative Project in Marketing and either: HBM525 Marketing Decision Tools or HBM526 Information Analysis (whichever unit was not undertaken during Stage 3 - Master), or Elective (if both HBM525 Marketing Decision Tools and HBM526 Information Analysis was completed in Stage 3) Electives HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM525 Marketing Decision Tools HBM526 Information Analysis HBM534 Marketing ManagementHBM535 Entrepreneurship and InnovationHBM529 Brand Dynamics HBM530 Sales Management HBM531 Ethics in Business & MarketingHBM620 Research Methodology (only available to students completing HBM622 or HBM623) HBM623 Integrative Project in Marketing
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing which can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.
Professional recognition:
Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).
Graduate Attributes:
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes. These skills include: Teamwork skillsAnalysis skillsProblem solving skillsCommunication skillsAbility to tackle unfamiliar problemsAbility to work independently
Entry Requirements:
Completion of the Master of Marketing with a credit average in the final four units.
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://pandoraplus.swin.edu.au/credit/StudentCredit/index.cfm
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.Further details for students considering higher education courses: www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year.For information about Swinburne's fees visit: www.swinburne.edu.au/fees
Scholarships:
For information about scholarships at Swinburne visit: www.swin.edu.au/scholarships
Application Procedure:
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au
