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Master of Integrated Marketing

CMKT640I  075392C



Duration

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Fee*
2 Year/s Hawthorn (Semester 1, Semester 2) A$21,250 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

This suite of programs offers students the opportunity to gain specialist knowledge in all aspects of marketing. The study of marketing is relevant to all areas of business life, and students will gain an understanding of how to best use available resources to their advantage in a changing environment.

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This course will replace the Master of Commerce (Integrated Marketing) from Semester 1 2012.
 
The Master of Integrated Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

The Master of Integrated Marketing forms the final stage in a four-stage nested suite of programs consisting of:
This program provides an opportunity for students who have a particular interest in research. As a 16-unit course, it also provides more choice from the list of approved electives offered for those students who prefer to tailor their course according to their specific career interests.
 
Coursework units of study lead to the Integrative Marketing Project which is an individually supervised project. It can be either a management consulting project or a minor research study. Consulting projects can be sourced from a student’s workplace or another company.
 
(International students are required to study full-time and cannot take the part-time study mode.)

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At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.

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Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester*. Each semester is of 12 weeks duration. Classes will generally be held outside working hours.

A student may be awarded the Master of Integrated Marketing upon completion of 16 units (200 credit points). This is 50 credit points more then are required for the Master of Marketing.
 
*International students are required to study full-time and cannot take the part-time study mode.

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Stage 2 - Graduate Diploma
HBM532 Marketing Project Management
HBM533 Marketing Strategy Development
And two elective units of study (selected from list below)

Stage 3 - Master 
Choose one of:
HBM525 Marketing Decision Tools or
HBM526 Information Analysis
And three elective units of study (selected from list below)
 
Stage 4 - Master (Integrated Marketing) 
HBM620 Research Methodology (must be completed in summer or winter term prior to commencing HBM623 Integrative Project in Marketing)
 
and either:
(whichever unit was not undertaken during Stage 3 - Master), or
Elective (if both HBM525 Marketing Decision Tools and HBM526 Information Analysis was completed in Stage 3)
HBM531 Ethics in Business & Marketing
HBM620 Research Methodology (only available to students completing HBM622 or HBM623)

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Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

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This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing which can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.

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Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the postgraduate level (EAP 5: PG-70%); OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 575 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 232 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 90 with no band less than 20.

 

Refer to the English Language Requirements website for further information.

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A completed undergraduate degree, at a credit level, from a recognised tertiary institution, equivalent to a three year Australian bachelor degree would normally constitute appropriate entry requirement. Applicants who do not hold an appropriate qualification but who have significant relevant work experience (normally five years or more) are encouraged to apply.

More details on entry requirements for this course will be available from December 11, 2009.

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Enquire online: www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships is available to international students, visit our Scholarship Page for details.

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