Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Discontinued: This course has no new intake. This information is provided for continuing students
Course Description:
The Master of Business (eBusiness and Communication) prepares students for a successful career in private or public business, government and social enterprises, applying new technology applications and electronic communication to improve performance. The program is relevant for prospective employees, managers, business’ owners, consultants, entrepreneurs and specialist professionals. The program offers participants the opportunity to understand the many aspects of eBusiness and eCommerce and to confidently apply their learning to real world problems and projects. They will develop their potential for managing themselves and others in a complex, competitive, intercultural and global environment. The program is open to local students (Australian citizens and permanent residents), international students studying in Australia, and overseas students studying at a distance (online from outside Australia).
Aims & Objectives:
The Master of Business (eBusiness and Communication) applies the knowledge gained in graduate certificate and graduate diploma studies. Learning will be achieved through workshop activities and assignment tasks reflecting workplace practice, projects and outcomes. The student will: Demonstrate an ability to research independently and apply acquired knowledge in the area of business transformation and value creation for competitive advantage. Design and develop multi-disciplinary plans for enterprise transformation and entrepreneurial eBusiness in ways that meet the needs of current and future environments. Demonstrate, through acquired skills and tools, enterprise design and development for building value through enterprise architecture and infrastructure. Adaptive learning in relation to self and the role of enterprising manager as a researcher and consultant. Develop and demonstrate flexible management of knowledge and engagement in communities of practice.
Course Structure:
The Master of Business (eBusiness and Communication) consists of a total of 150 credit points, made up of twelve units of study (each worth 12.5 points). The program enables students to study in a variety of modes including: Full-time: study full-time weekday classes (for local and international students) Part-time: study part-time weekday classes (for local students) Online: study all units of study online in your home country (for international students) or in Australia (for local students) Mixed mode: study some units of study online and the balance by weekday classes (for local students) The program allows students to take a set pattern of study or to design a program that assumes a particular industry context or is project driven. Negotiated learning contracts are used to implement this flexibility. Students not wishing to undertake the full master program may exit with either the Graduate Certificate of Business (eBusiness and Communication) by completing four units of study or the Graduate Diploma of Business (eBusiness and Communication) by completing eight units of study.
The Master of Business (eBusiness and Communication) consists of a total of 150 credit points, made up of twelve units of study (each worth 12.5 points). The program enables students to study in a variety of modes including:
The program allows students to take a set pattern of study or to design a program that assumes a particular industry context or is project driven. Negotiated learning contracts are used to implement this flexibility. Students not wishing to undertake the full master program may exit with either the Graduate Certificate of Business (eBusiness and Communication) by completing four units of study or the Graduate Diploma of Business (eBusiness and Communication) by completing eight units of study.
Units of Study:
Stage 1 Graduate Certificate LEB510 Commercial Accountability and Business Transformation LEB511 Networked Enterprise and Communication LEB502 Business Information Systems and Technology for Managers LEB513 Sustainability in the eBusiness Environment Stage 2 (plus Stage 1) Graduate Diploma LEB600 eBusiness Design for Competitive Advantage LEB611 Marketing and CRM for a Networked Economy LEB602 Managing Strategic Cost and Performance in eBusiness LEB617 Website Design for Enterprise Performance Stage 3 (plus Stage 1 and Stage 2) Master LEB700 Strategic Transformation and Entrepreneurial eBusiness LEB711 Virtual Enterprise and Knowledge Creation LEB712 Building Value with Integrated Infrastructure LEB707 Enterprising eBusiness Manager Elective unit: LEB504 eBusiness and Communications Project* * This unit is offered online only and is not offered as a part of the program for class based study at Lilydale campus
Career Opportunities:
This program prepares graduates for careers in information technology-related occupations, management, family business, government organisations, administrative positions in organisations undergoing rapid change, marketing and project management across many different industries including manufacturing, logistics, social enterprise, agribusiness, trade, tourism, retailing, education, services, regional development, banking, insurance, and building.
Entry Requirements:
An undergraduate qualification at a credit level (GPA 2.5, GMAT 550 or equivalent) from a recognised tertiary institution. Students whose first language is not English will need to provide evidence of advanced proficiency in written and spoken English by either: International English Language Testing System (IELTS) Band 6.5 with no single band less than 6.0; or Test of English as a Foreign Language (TOEFL) 580 with TWE score of not less than 4.0.
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this program may be granted ‘credit’ and/or entry into the program with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
In 2008, tuition fees for this program are based on $1500 per 12.5 credit point unit of study. In the event that a unit of study is derived from another program, the applicable fee will be that of the other program. All fees are reviewed each year and may increase without notice. HELP The Higher Education Loan Program (HELP) is a suite of income contingent loans for Australian citizens and holders of Australian permanent resident humanitarian visas. FEE-HELP (previously PELS) is for eligible fee paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $80,000 indexed annually). Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Application Procedure:
Application forms can be downloaded from the website at: http://www.swin.edu.au/hed/postgrad/postgrad_application.pdf
Further information:
Web: Enquire online Tel: 1300 368 777 Email: postgrad@swinburne.edu.au
