Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Discontinued: This course has no new intake. This information is provided for continuing students
Course Description:
This program has been replaced by the Master of Commerce (Marketing). Students currently enrolled in this program have the option of either completing the existing degree or transferring to the new degree. The Master of Business (Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment. The Master of Business (Marketing) forms the third stage in a four-stage nested suite of programs consisting of: Graduate Certificate of Business (Marketing) Graduate Diploma of Business (Marketing) Master of Business (Marketing) Master of Business (Marketing) (Honours) This postgraduate program provides an unique opportunity for students to gain specialised marketing knowledge through coursework and then apply and extend that knowledge by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.
This postgraduate program provides an unique opportunity for students to gain specialised marketing knowledge through coursework and then apply and extend that knowledge by researching and preparing a dissertation. In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.
Aims & Objectives:
At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.
Course Structure:
Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester. Each semester is of 12 weeks duration. Classes will generally be held outside working hours. In the master component of the program students may complete a research methodology seminar and a dissertation of 25,000 - 30,000 words. The dissertation will be taken over two semesters. Alternatively, students can take three units of study and prepare an Integrative Project in Marketing. This will be taken over one semester and consist of 15,000 - 20,000 words. Students holding an international student visa are required to study full-time.
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM421 Market Behaviour HBM422 Marketing Information for Decision Making HBM423 Marketing Planning Stage 2 - Graduate Diploma All students must complete: HBM521 Project Management And three elective units of study (selected from list below) Stage 3 - Master Option 1 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy HBM622 Action Research Project (25 credit points) Option 2 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy HBM623 Integrative Project in Marketing One elective units of study (selected from list below) Option 3 One of: HBM525 Marketing Decision Tools HBM526 Information Analysis And HBM524 Marketing Strategy Two elective units of study (selected from list below) Electives HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM524 Marketing Strategy HBM525 Marketing Decision Tools HBM526 Information Analysis HBM527 Marketing Process Engineering HBM528 Entrepreneurship & Innovation in Marketing HBM529 Brand Dynamics HBM530 Sales Management HBM620 Research Methodology(only available to students completing HBM622 or HBM623)
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.
Entry Requirements:
A degree from a recognised tertiary institution (or approved equivalent). Applicants who do not hold an appropriate qualification but who have considerable relevant business experience may initially be admitted to the graduate certificate level. Applicants with a degree in marketing and a minimum of two years, post-degree, relevant business experience may be admitted to the graduate diploma level.
Course Fees:
In 2009, tuition fees for this program are based on $1900 per 12.5 credit point unit of study. In the event that a unit of study is derived from another program, the applicable fee will be that of the other program. All fees are reviewed each year and may increase without notice. The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP (previously PELS) is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $83,313 from 1 January 2009). The FEE-HELP limit is indexed on 1 January each year. Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Further information:
Web: Enquire online Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au
