Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Discontinued: This course has no new intake. This information is provided for continuing students
Course Description:
The award title for this program will be changed to the Graduate Diploma of Marketing (CMKT540) from Semester 1, 2012. Students currently enrolled have the option to graduate with this award title or to transfer to the new award title. The Graduate Diploma of Commerce (Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage. It can provide vital information about how best to handle the good and bad times in business life. The Graduate Diploma of Commerce (Marketing) forms the second stage in a four-stage nested suite of programs leading to Stage 3: the Master of Commerce (Marketing), and Stage 4: the Master of Commerce (Marketing) (Integrated Marketing).The graduate diploma builds on the skills and knowledge acquired in the graduate certificate. It further develops the analytical and creative skills necessary to deal with marketing issues in planning and decision making.
Aims & Objectives:
At the completion of the course, graduates can expect to: have developed analytical and creative skills which are necessary when dealing with marketing issues in planning and decision makingbe equipped with suitable skills to continue with further postgraduate study in marketing
Course Structure:
Full-time students enrol in four units of study each semester. Part-time students normally enrol in two units of study per semester.* Each semester is of 12 weeks duration. *Students holding an international student visa are required to study full-time.
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM424 Customer Behaviour and ManagementHBM425 Marketing Research FundamentalsHBM423 Marketing Planning Stage 2 - Graduate Diploma All students must complete: HBM532 Marketing Project Management HBM533 Marketing Strategy DevelopmentAnd two approved elective units Electives HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM525 Marketing Decision Tools HBM526 Information Analysis HBM534 Marketing ManagementHBM535 Entrepreneurship and InnovationHBM529 Brand Dynamics HBM530 Sales Management HBM531 Ethics in Business & MarketingHBM620 Research Methodology (only available to students completing HBM623) HBM623 Integrative Project in Marketing
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities opening in the marketing area.
Entry Requirements:
Satisfactory completion of an approved undergraduate degree from a recognised tertiary institution, equivalent to a three-year Australian bachelor degree. Special Non-Graduate Entry A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of three years approved work experience.
Course Fees:
The indicative course tuition fee is $16,800 for 2011, based on one year full time load (or 1 EFTSL). The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year and may increase. The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $85,062 from 1 January 2010). The FEE-HELP limit is indexed on 1 January each year.Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount.For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.auFor information about Swinburne's fees visit: http://www.swinburne.edu.au/fees
Application Procedure:
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au Faculty website: www.swinburne.edu.au/business/agse
