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Graduate Diploma of Commerce (Marketing)

CMMK540  069136C



Duration

Fee*
1 Year/s A$21,250 (total for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Discontinued: This course has no new intake. This information is provided for continuing students

The award title for this program will be changed to the Graduate Diploma of Marketing (CMKT540) from Semester 1, 2012. Students currently enrolled have the option to graduate with this award title or to transfer to the new award title. 
 
The Graduate Diploma of Commerce (Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage. It can provide vital information about how best to handle the good and bad times in business life.

The Graduate Diploma of Commerce (Marketing) forms the second stage in a four-stage nested suite of programs leading to Stage 3: the Master of Commerce (Marketing), and Stage 4: the Master of Commerce (Marketing) (Integrated Marketing).

The graduate diploma builds on the skills and knowledge acquired in the graduate certificate. It further develops the analytical and creative skills necessary to deal with marketing issues in planning and decision making.

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At the completion of the course, graduates can expect to:
  • have developed analytical and creative skills which are necessary when dealing with marketing issues in planning and decision making
  • be equipped with suitable skills to continue with further postgraduate study in marketing

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Full-time students enrol in four units of study each semester. Part-time students normally enrol in two units of study per semester.* Each semester is of 12 weeks duration.
*Students holding an international student visa are required to study full-time.

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HBM533 Marketing Strategy Development
And two approved elective units
HBM531 Ethics in Business & Marketing
HBM620 Research Methodology (only available to students completing HBM623)

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Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

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This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities opening in the marketing area.

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the postgraduate level (EAP 5: PG-70%); OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 575 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 232 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 90 with no band less than 20.

 

Refer to the English Language Requirements website for further information.

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Satisfactory completion of an approved undergraduate degree from a recognised tertiary institution, equivalent to a three year Australian bachelor degree.

Special Non-Graduate Entry
A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of three years approved work experience.

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Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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