Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Discontinued: This course has no new intake. This information is provided for continuing students
Course Description:
The award title for this program will be changed to the Graduate Certificate of Marketing from Semester 1, 2012. Students currently enrolled have the option to graduate with this award title or to transfer to the new award title. The Graduate Certificate of Commerce (Marketing) develops the technical, practical, analytical and creative skills necessary to support a successful career in marketing. It provides an entry level into tertiary study and the ability to obtain a tertiary qualification for appropriately qualified candidates. The course is the first stage in a nested program leading to Stage 2: Graduate Diploma of Commerce (Marketing) and Stage 3: Master of Commerce (Marketing).
Aims & Objectives:
At the completion of the course, graduates can expect to: have developed the basic practical and creative skills necessary to support a successful career in marketingbe equipped with suitable skills to continue with further postgraduate study in marketing
Course Structure:
Full-time students will enrol in four units of study per semester. Part-time students normally enrol in two units of study per semester.* Each semester is of 12 weeks duration. Classes will generally be held outside working hours. Students who are exempt from completing the graduate certificate units of study, can enrol directly into the graduate diploma and will need to complete an introductory unit HBM520 Trends in Marketing, which will be conducted as a series of seminars. *Students holding an international student visa are required to study full-time.
Units of Study:
HBM420 Marketing Fundamentals and Practices HBM424 Customer Behaviour and ManagementHBM425 Marketing Research FundamentalsHBM423 Marketing Planning
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities opening in the marketing area.
Entry Requirements:
Satisfactory completion of an approved undergraduate degree from a recognised tertiary institution, equivalent to a three-year Australian bachelor degree. Special Non-Graduate Entry A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of three years approved work experience.
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.Further details for students considering higher education courses: www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
The indicative course tuition fee is $9,200 for 2012, based on 0.5 year full time load (or 0.5 EFTSL). The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year and may increase. The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $85,062 from 1 January 2010). The FEE-HELP limit is indexed on 1 January each year.Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount.For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.auFor information about Swinburne's fees visit: http://www.swinburne.edu.au/fees
Application Procedure:
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au Faculty website: www.swinburne.edu.au/agse
