Courses

Print or email this page:

Diploma of Marketing

Course Code: KBSB51207 CRICOS Code: 065958G

Duration	Campus and Intake	Fee*
6 Month/s (Students are generally required to complete the Certificate IV in Marketing and the Diploma of Marketing prior to commencement of the Advanced Diploma of Marketing. The combined duration of this approved course sequence is 18 months.)	Hawthorn (Term 1, Term 3)	A$6,100 (total for 2012)

*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

About the course

Course Description:

The Diploma of Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. This course builds on the marketing concepts introduced in the Certificate IV in Marketing.

The Diploma is available full-time or as a fast-track program for full-time employees wanting to progress their career in export/import operations and management.

Full-time mode
The Diploma of Marketing is the second stage in the Advanced Diploma of Marketing (KBSB60507); it follows on from the Certificate IV in Marketing (KBSB41307).

Fast-track mode

The Diploma of Marketing (fast-track) is for students who have three years work experience in a business environment and who have the energy, ambition and commitment to grow their career opportunities. The part-time course is fee-for-service. Students are eligible to apply for VET FEE HELP (see below).

(International students holding a student visa are required to study full-time.)

Aims & Objectives:

The course aims to prepare students for later employment opportunities in sales and marketing and for further studies in the advanced diploma level of the course.

Fast-track mode

Upon completion of this course, candidates will be capable of fulfilling a range of marketing management positions including product, promotion, services marketing, business to business (industrial) marketing and marketing management.

Course Structure:

The Diploma of Marketing consists of a total of eight elective units.

Full-time mode
The Diploma is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing. Before commencing the diploma level, students must successfully complete the Certificate IV subjects.

Fast-track mode
Delivery consists of nine full day workshops, on-line learning program and face-to-face tutorial support; acknowledges workplace experience compatible with career and personal aspirations. All workshops are conducted at Swinburne’s City campus.

Applications for traineeships are also be considered according to eligibility.

(International students holding a student visa are required to study full-time.)

Units of Study:

BSBMKG501B Identify and evaluate marketing opportunities

BSBMKG502B Establish and adjust the marketing mix

BSBMKG506B Plan market research

BSBMKG507A Interpret market trends and developments

BSBMKG514A Implement and monitor marketing activities

BSBFIM501A Manage budgets and financial plans

BSBMKG523A Design and develop an integrated marketing communication plan

BSBADV507B Develop a media plan

In addition to the eight elective units of the Fast-track program, learners are required to complete a Capstone project (12 month marketing plan) which incorporates all of the eight competencies.

Employment Outcomes

Career opportunities:

Full-time mode
A range of positions in sales and marketing, including marketing manager, marketing team leader and product management.

Fast-track mode
Supervisory sales and marketing positions which involve strategic management decision making and implementation of marketing plans.

Professional recognition:

Students may be eligible for membership of the Australian Marketing Institute or Chartered Institute of Marketing (dependent upon entry requirements).

How To Apply

How to apply:

Apply for this course by following the step-by-step process on our How to Apply page.

English Language Requirements:

Satisfactory completion of the Swinburne College English for Academic Purposes Upper Intermediate level certificate at the Pathways level (EAP 4: Pathways -60%); OR, obtaining a minimum IELTS overall band of 5.5 (Academic Module) with no individual band below 5.0; OR, a TOEFL (Paper-based) minimum score of 527 (with a Test of Written English (TWE) score of 4.5); OR, a TOEFL Computer-based) minimum score of 196 (with Written Writing score of 4.5); OR, a TOEFL (Internet-based) minimum score of 71 with no band less than 18.

Refer to the English Language Requirements website for further information.

Find Out More

For further information:

Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

Information Sessions:

Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

Scholarships:

A range of scholarships are available to international students, visit our Scholarship Page for details.