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Diploma of Business (Public Relations)

Q22051VIC  073191F



Duration

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Fee*
1 Year/s Prahran (Term 1) A$12,200 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

The Diploma of Business (Public Relations) prepares graduates with specialised skills and knowledge to seek employment opportunities in a broad range of industry sectors: service, tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly with multimedia), libraries and information services or film/TV information areas.
 
(International students holding a student visa are required to study full-time and cannot take this course part-time.)

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The course structure consists of subjects from the disciplines of public relations, writing, information technology, marketing and research, fundraising, legal, finance and government. These disciplines are vocationally orientated and students complete practical assessments to ensure that they can actively seek employment opportunities.
 
To complete the course, students are required to undertake 11 units of study, ten core units and one elective unit.

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Core units:

BSBPUB401A  Develop and apply knowledge of public relations industry
BSBPUB403A  Develop public relations documents
BSBPUB402A  Develop public relations campaigns
BSBMKG402B  Analyse consumer behaviour for specific markets
BSBWRT501A  Write persuasive copy
BSBCMM401A  Make a presentation
BSBMKG408B  Conduct market research
ICAU3126B  Use advanced features of computer applications
ICAB4169B  Use development software and IT tools to build a basic website
BSBMKG501B  Identify and evaluate marketing opportunities
 
Elective units:
BSBPMG510A  Manage projects

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Graduates with the diploma qualifications will be able to seek positions such as:

  • public relations (PR) officer
  • local government administrative and information officer
  • information officer in not-for-profit organisations
  • publicity officer
  • website officer
  • administrative or personal assistant with PR functions

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Graduates are eligible for admission to the Public Relations Institute of Australia (PRIA).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Satisfactory completion of the Swinburne College English for Academic Purposes Upper Intermediate level certificate at the Pathways level (EAP 4: Pathways -60%); OR, obtaining a minimum IELTS overall band of 5.5 (Academic Module) with no individual band below 5.0; OR, a TOEFL (Paper-based) minimum score of 527 (with a Test of Written English (TWE) score of 4.5); OR, a TOEFL Computer-based) minimum score of 196 (with Written Writing score of 4.5); OR, a TOEFL (Internet-based) minimum score of 71 with no band less than 18.

Refer to the English Language Requirements website for further information.

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Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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