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Certificate IV in Marketing

Course Code: KBSB41307 CRICOS Code: 065959G

Duration	Campus and Intake	Fee*
6 Month/s (Typically students will take this course in combination with the Diploma of Marketing and the Advanced Diploma of Marketing, resulting in a total duration of 18 months.)	Hawthorn (Term 1, Term 3)	A$6,100 (total for 2012)

*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

About the course

Course Description:

The Certificate IV in Marketing introduces marketing concepts in sales, marketing, market research, e-marketing, networking, presentation skills and consumer behaviour. Participants can concurrently undertake additional sales units and gain a Certificate IV in Business Sales.

Aims & Objectives:

The course aims to prepare students for later employment opportunities in sales and marketing and for further studies in the diploma and advanced diploma levels of the course.

Course Structure:

On successful completion of the Certificate IV, students may progress to the Diploma of Marketing (KBSB51207) and Advanced Diploma of Marketing (KBSB60507).

Units of Study:

Cluster 1: Marketing applications

BSBCMM401A Make a presentation

BSBPRO401A Develop product knowledge

BSBSLS403A Present a sales solution

BSBMKG414A Undertake marketing activities

Cluster 2: Market research
BSBMKG408B Conduct market research
BSBWRT401A Write complex documents

Cluster 3: Consumer profiling

BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for a specific markets

Additional unit

BSBMKG412A Conduct electronic marketing communications

Employment Outcomes

Career opportunities:

A range of positions in sales and marketing.

How To Apply

How to apply:

Apply for this course by following the step-by-step process on our How to Apply page.

English Language Requirements:

Satisfactory completion of the Swinburne College English for Academic Purposes Upper Intermediate level certificate at the Pathways level (EAP 4: Pathways -60%); OR, obtaining a minimum IELTS overall band of 5.5 (Academic Module) with no individual band below 5.0; OR, a TOEFL (Paper-based) minimum score of 527 (with a Test of Written English (TWE) score of 4.5); OR, a TOEFL Computer-based) minimum score of 196 (with Written Writing score of 4.5); OR, a TOEFL (Internet-based) minimum score of 71 with no band less than 18.

Refer to the English Language Requirements website for further information.

Find Out More

For further information:

Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

Information Sessions:

Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

Scholarships:

A range of scholarships are available to international students, visit our Scholarship Page for details.