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Bachelor of Professional Communication

L034  074980B



Duration

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Fee*
3 Year/s Lilydale (Semester 1, Semester 2) A$19,100 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Note: This course commences semester 1 2012
 
The Bachelor of Professional Communication takes a strategic approach to communication and communication planning as applied in the business environment.
 
Drawing on the key disciplinary areas of media, advertising and public relations, this program of studies focuses on professional communication. It is designed to equip students with the knowledge and skills to use communication as a strategic tool to help businesses and organisations to achieve their institutional objectives.
 
The business and professional focus provided by the degree will provide students with scope for employment pathways into careers such as corporate communication, advertising, public relations, and marketing communication.
 
(International students are required to study full-time and cannot take the part-time study mode.)

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  • Successfully undertake communication projects that respond to industry need
  • Successfully design, develop and manage communication projects that meet the specific needs of industry
  • Successfully undertake individual and team projects ensuring that they can balance teamwork with individual recognition
  • Combine the need for a grasp of practical situations and applications, with the intellectual ability to utilise appropriate conceptual frameworks when required
  • Keep abreast of leading-edge developments in their particular field

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There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight units normally constitute a full-time load and four units normally constitute a part-time load*.

Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.

Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.

CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.

Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.
 
Student Workload
The Bachelor of Professional Communication program operates under a student workload model based on eight units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (winter and summer term have the same number of contact hours but compressed in time).
 
*International students are required to study full-time and cannot take the part-time study mode.

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Plus eight units from the co-major or minor specialisations.

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Professional major (16 units) in the Bachelor of Professional Communication
 
Communication co-majors (8 units)
Communication Advertising
 
Business co-majors (8 units)
Accounting

Social Science co-majors (8 units)
Media Studies

Other co-majors (8 units)
External Studies

Minors (4 units)
Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors page for more information.
 
Communication minors (4 units)
Media Communication

Business minors (4 units)

Social Science minors (4 units)
Applied Statistics

Other minors (4 units)
Electives Plus
External Studies

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Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an External Studies Co-major or Minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

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Employment can be found in areas including advertising, public relations, journalism, radio, film and television and communications research.

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Phone: +613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia).

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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