Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
NOTE: This course structure applies to students commencing in 2010. For students who commenced this course prior to 2010 please see the course structure on the Faculty of Design website. The Bachelor of Design (Communication Design)/Bachelor of Business double degree aims to produce graduates with a broad range of design-specific skills combined with extensive skills in business and development required to introduce elements of design and the creative arts into a large field of business-related studies and vice versa. The communication design stream aims to produce imaginative designers who work effectively in areas where information is primarily conveyed by visual means, such as advertising, publishing, publicity, printing, merchandising, multimedia, education and research. This core component of the double degree program trains students to be effective designers and communicators through a wide variety of visual-communication-based projects, together with contextual and professional studies. The business stream provides students with skills and abilities pertinent to a variety of professional careers in the private and public sectors. Students are encouraged to develop a theoretical understanding of their chosen disciplines to enable them to understand current developments in society and the workplace, and to adapt and respond appropriately to future developments as they occur. In addition, the program is designed to enhance a number of generic skills highly valued by employers and important for the development of the individual such as self-awareness, presentation and communication skills, and skills for the maintenance of learning and knowledge. Note: units of study for this double degree are delivered at the Lilydale and Prahran campuses. Attendance at both campuses is required.
Aims & Objectives:
A Bachelor of Design/Bachelor of Business double degree seeks to combine the two areas as a way of mapping out the emerging discipline of design management. The program aims to draw on the thoroughness, linearity and organisational structure of a business education and combine it with skills in creative problem-solving, user experience and an understanding of the end user. Such a discipline base would be applicable to large and small-scale companies and would set graduates of the program into a new and expanding field of business and design. The course will equip students with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments. Through the program’s strong links with industry, graduates are well placed to seek employment in a wide variety of areas in the communication design industry.
Course Structure:
The Bachelor of Design (Communication Design)/Bachelor of Business double degree requires students to successfully complete 400 credit points of approved units of study equivalent to four years of full-time study, with an optional and additional year of Industry-Based Learning (IBL)* normally taken after three years of study. Students must complete a minimum of 100 credit points within the Faculty of Design and within Higher Education at Lilydale to be awarded the double degree. The program operates under a student workload model based on 100 credit points for a full-time academic year. Usually, four units of study are taken per semester, each unit having a value of 12.5 credit points. Students will normally be enrolled in a Recommended Study Sequence, depending on their choice of major study in the business program, and must successfully complete a minimum of 400 credit points. In all cases, students must choose units from study groups according to the following rules: Business Professional Major (16 units from the Faculty of Higher Education, Lilydale) Design Professional Major (16 units from the Faculty of Design, Prahran) Additional elective units of study from any Lilydale program (if required in order to complete 16 Faculty of Higher Education, Lilydale units) The Program Panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Design Academic Committee. Although there may be constraints relating to timetabling, students undertaking a double-degree program will have considerable flexibility, given the interdisciplinary nature of program requirements at Lilydale and timetable availability at Prahran. Careers in the Curriculum (CIC) In addition to the above, students must complete a compulsory unit of study HDD0009 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of your course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt for the unit as the cost will be met by the university as part of an initiative to enhance students' career skills. Final Year Experience - Major Projects As part of the Swinburne Model for Professional Learning, all incoming undergraduates from 2007 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternative study sequences to be undertaken. Winter and Summer Term The Faculty of Design is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option. * Please note that IBL is not available to international students. International student visa holders are required to study full time.
Units of Study:
Note: Some Business units require prerequisite units be undertaken. For 2010 commencing students Design Professional Major Units HDC001 20th Century Design Methods of Investigation (HDC002) HDC003 Design Studio HDC004 Digital Design HDCOM111 Introduction to Communication Design HDCOM112 Typography HDCOM121 Form and Structure for Communication Design HDCOM122 Photography in Communication Design HDCOM211 Typography for Publication HDCOM212 Package Design HDCOM221 Branding and Identity HDC005 Contemporary Design Issues HDCOM311 Communication Design Strategy HDCOM312 Design for Production HDCOM321 Publication Design HDCOM322 Information and Interface Design HDD0009 Careers in the Curriculum Choose one Business Professional Major from the following: Marketing Professional Major LBM100 Marketing Concepts LCR102 Foundations of Statistics LTE100 Introduction to Management LBC100 Accounting 1 LBL201 Marketing Law LPR100 Professional Communication Practice LBE100 Microeconomics Capstone unit - Complete one of the following four: LZZ331 Work-Integrated Learning Project LPP331 Professional Reading and Dissertation LBX330 Global Business Practice and Culture Project Business Communication Project (LPP330) LBM200 Marketing Behaviour LBM305 International Marketing LBM204 Integrated Marketing Communications LBM206 Services Marketing LBM307 Strategic Business Research LBM207 Product Management LSQ201 Survey Research Methods LBM333 Strategic Marketing Planning Project Management Professional Major LTE100 Introduction to Management LBC100 Accounting 1 LBE100 Microeconomics LCR102 Foundations of Statistics LBL100 Introduction to Commercial Law LEB111 Foundations of Business Systems and eCommerce LBC208 Corporate Finance Capstone Project Choose one of the following four: LZZ331 Work-Integrated Learning Project LPP331 Professional Reading and Dissertation LBX330 Global Business Practice and Culture Project Business Communication Project (LPP330) LTE200 Organisations and Management LTE203 Managing Diversity in Organisations LTE202 Organisational Behaviour LTE307 Strategic Management LTE302 Leadership and Management LTE305 Organisational Learning and Design LBC202 Management Accounting LTE330 Sustainable Organisation Change Project Public Relations Professional Major LPR100 Professional Communication Practice LBM100 Marketing Concepts LTE100 Introduction to Management LBL100 Introduction to Commercial Law LBE100 Microeconomics LCR102 Foundations of Statistics LBC100 Accounting 1 Capstone Project Choose one of the following four: LBX330 Global Business Practice and Culture Project LZZ331 Work-Integrated Learning Project LPP331 Professional Reading and Dissertation Business Communication Project (LPP330) LPR200 Public Relations Theory and Practice LPR201 Public Relations Writing LPR202 Global Public Relations Practice LPR302 Events Management LPR303 Issues, Crisis and Risk Communication LTE200 Organisations and Management LBM204 Integrated Marketing Communications LPR332 Public Relations Project and Campaign Planning
Industry-Based Learning:
Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies, and is a proven advantage in the graduate job market. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl Due to government regulation, the optional year of Industry-Based Learning is not available to international students.
Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies, and is a proven advantage in the graduate job market. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl
Due to government regulation, the optional year of Industry-Based Learning is not available to international students.
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
The course seeks to blend design, business and public relations disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures. Employment may be found in the areas of design consultancy, design management, advertising, publishing, merchandising, packaging, design research, marketing, economics, human resources and public relations.
Professional recognition:
On completion of this qualification students may be eligible for membership of the Australian Graphic Design Association (AGDA) and associate membership of the Design Institute of Australia (DIA).
Graduate Attributes:
The Bachelor of Design/Bachelor of Business seeks to produce graduates who will have well-developed attributes that will equip them for their early career and life. Specifically, graduates will potentially be: entrepreneurial in contributing to innovation and development within their business, workplace, or community capable in their chosen professional, vocational or study areas able to operate effectively in work and community situations adaptable and able to manage change aware of environments in which they will be contributing Consistent with Swinburne’s aim to develop graduate attributes, the Faculty of Higher Education Lilydale and Faculty of Design will ensure that the body of knowledge and technology imparted in the program is relevant to immediate and potential employment opportunities by: developing self confidence through a range of structured learning experiences aimed at exploring subject areas and including the development of life-long learning skills developing analytical skills and creativeness providing an understanding of the conventional ways of seeking answers to particular problems, including use of library and other reference sources, including the internet and other electronic information sources introducing and developing multi-disciplinary applied research skills developing both written and oral communication skills developing individual and collaborative teamwork capacities developing perspective and general knowledge by a study of a variety of disciplines and of their relationship to one another, forming an integrated, holistic understanding of professional communications developing an ability and willingness to adapt to change, given the turbulent, competitive and volatile nature of many businesses developing a broad understanding of the business and social environment, and especially its global and complex nature developing skills and attitudes conducive to life-long learning
Entry Requirements:
Successful completion of an appropriate Victorian Year 12 or its equivalent, such as an interstate or international Year 12 qualification. 2010 VCE prerequisites: Units 3 and 4 - a study score of at least 20 In English (any) and in one of design and technology, studio arts or visual communication and design.
ENTER:
2009 Round 1 Clearly-In ENTER: 77.25 (CSP)
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. Swinburne University of Technology enters into credit transfer agreements with overseas institutions from time to time. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways// Note: there are currently no arrangements in place with overseas institutions for this qualification.
Pathways (articulation):
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to 'Swinburne Pathways: Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
Swinburne offers domestic undergraduate students Commonwealth Supported Places (CSP). Australian citizens, New Zealand citizens or holders of an Australian permanent resident visa are classified as domestic students. All other students are considered international students. HELP The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. HELP consists of: HECS-HELP (previously HECS) – is available to eligible Commonwealth-supported students. It provides students with a loan to cover their student contribution amount. Students are eligible for a 20% discount if they choose to pay all, or at least $500, of their student contribution up front. FEE-HELP (previously PELS) – is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $81,600 at 1 January 2008). The FEE-HELP limit is indexed on 1 January each year. OS-HELP – provides eligible Commonwealth-supported students, who wish to study overseas, with a loan to cover expenses such as accommodation and travel. Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au For information about Swinburne's fees visit: http://www.swinburne.edu.au/fees
Scholarships:
For information about scholarships at Swinburne visit: http://www.swin.edu.au/scholarships
Application Procedure:
Applications must be made through the Victorian Tertiary Admissions Centre (VTAC). VTAC codes: 36011 (CSP) 36013 (Int. Fee) For further information, visit the VTAC website at: www.vtac.edu.au
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794) Email: study@swinburne.edu.au Faculty of Design website
