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Bachelor of Design (Communication Design)/ Bachelor of Business

DBCD10  061601C



Duration

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Fee*
4 Year/s (Units of study for this double degree are delivered at the Lilydale and Prahran campuses. Attendance at both campuses is required.) Prahran (Semester 1, Semester 2) A$22,200 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

This course aims to provide you with the skills necessary to introduce elements of design into a large field of business-related studies and vice versa. You will explore the creative and practical skills of communication design while learning the principles of business and management. Choices for your business professional major include management, marketing and business public relations.

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Note:  This course structure applies to students commencing from 2010.  For students who commenced this course prior to 2010 please see the course structure on the Faculty of Design website.
 
The communication design stream aims to produce imaginative designers who work effectively in areas where information is primarily conveyed by visual means, such as advertising, publishing, publicity, printing, merchandising, multimedia, education and research. This core component of the double degree program trains students to be effective designers and communicators through a wide variety of visual-communication-based projects, together with contextual and professional studies. The business stream provides students with skills and abilities pertinent to a variety of professional careers in the private and public sectors. Students are encouraged to develop a theoretical understanding of their chosen disciplines to enable them to understand current developments in society and the workplace, and to adapt and respond appropriately to future developments as they occur.

In addition, the program is designed to enhance a number of generic skills highly valued by employers and important for the development of the individual such as self-awareness, presentation and communication skills, and skills for the maintenance of learning and knowledge.
 
Note: units of study for this double degree are delivered at the Lilydale and Prahran campuses. Attendance at both campuses is required.  Some units may also be delivered at the Hawthorn campus.

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A Bachelor of Design/Bachelor of Business double degree seeks to combine the two areas as a way of mapping out the emerging discipline of design management. The program aims to draw on the thoroughness, linearity and organisational structure of a business education and combine it with skills in creative problem-solving, user experience and an understanding of the end user. Such a discipline base would be applicable to large and small-scale companies and would set graduates of the program into a new and expanding field of business and design. The course will equip students with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments.
 
Through the program’s strong links with industry, graduates are well placed to seek employment in a wide variety of areas in the communication design industry.

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The Bachelor of Design (Communication Design)/Bachelor of Business double degree requires students to successfully complete 400 credit points of approved units of study equivalent to four years of full-time study, with an optional and additional year of Industry-Based Learning (IBL)* normally taken after three years of study. Students must complete a minimum of 100 credit points within the Faculty of Design and within Higher Education at Lilydale to be awarded the double degree.  
 
The program operates under a student workload model based on 100 credit points for a full-time academic year. Usually, four units of study are taken per semester, each unit having a value of 12.5 credit points.
 
Students will normally be enrolled in a Recommended Study Sequence, depending on their choice of major study in the business program, and must successfully complete a minimum of 400 credit points. In all cases, students must choose units from study groups according to the following rules:
  • Business Professional Major (16 units from the Faculty of Higher Education, Lilydale)
  • Design Professional Major (16 units from the Faculty of Design, Prahran)
  • Additional elective units of study from any Lilydale program (if required in order to complete 16 Faculty of Higher Education, Lilydale units)
The Program Panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Design Academic Committee. Although there may be constraints relating to timetabling, students undertaking a double-degree program will have considerable flexibility, given the interdisciplinary nature of program requirements at Lilydale and timetable availability at Prahran.
 
Careers in the Curriculum (CIC)
In addition to the above, students must complete a compulsory unit of study HDD0009 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of your course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt for the unit as the cost will be met by the university as part of an initiative to enhance students' career skills.

Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates from 2007 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternative study sequences to be undertaken. 
 
Winter and Summer Term
The Faculty of Design is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
 
* Please note that IBL is not available to international students. International student visa holders are required to study full time.

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Note:  Some Business units require prerequisite units be undertaken. Units of study for this double degree are delivered at the Lilydale and Prahran campuses. Attendance at both campuses is required. Some units may also be delivered at the Hawthorn campus.
 
For students commencing from 2010 on:
 
Design Professional Major Units
 
A Business Professional Major can be chosen from Accounting, Business Analysis, Finance, Human Resource Management, Management, Marketing, Public Relations and Tourism Management. Further details on Business Majors not listed below can be obtained from the Faculty office or on the Faculty website.

Marketing Professional Major
LBM100 Marketing Concepts
 
Capstone unit - Complete one of the following four:
Business Communication Project (LPP330)
 
   
 
Capstone Project
Choose one of the following four:
Business Communication Project (LPP330)
 
 
Capstone Project
Choose one of the following four:
Business Communication Project (LPP330)
 

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Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

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The course seeks to blend design, business and public relations disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures.
 
Employment may be found in the areas of design consultancy, design management, advertising, publishing, merchandising, packaging, design research, marketing, economics, human resources and public relations.

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On completion of this qualification students may be eligible for membership of the Australian Graphic Design Association (AGDA) and associate membership of the Design Institute of Australia (DIA).

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Apply for this course by following the step-by-step process on our How to Apply page

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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Any Art, Design or Media subject.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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