Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Advertising has become so pervasive in the new media environment of the 21st century that people hardly ever stop to think about it. But how does advertising operate? Who creates all these promotional messages? How are they devised and directed to the people advertisers intend to influence? This major combines advertising design and theory to help you answer these questions and many more. You will learn about effective design and strategy, advertising development, implementation and evaluation, enabling you to design advertisements that will not only please clients but achieve the ultimate purpose of reaching your audience in the desired way. Through careful matching of practical projects with appropriate theory, in line with current professional standards and requirements, this major will help you build the vital knowledge and skills you need to succeed in the complex and creative world of advertising.
Course Description:
Course Structure:
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations. All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load. Capstone UnitsCapstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs. Careers in the Curriculum (CIC)In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.Student WorkloadThe Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).
Major specialisation:
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations. Students have the option to choose one of their Minors from those offered by the Faculty of Design, as this will complement their Communication Professional Major. Students who choose a minor from the Faculty of Design have the option of applying for entry to the Faculty of Design and completing an additional eight units to be eligible for a second award of either:Bachelor of Design (Communication Design)Bachelor of Design (Multimedia Design)Course structureAll programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load. Professional Major (16 units) in the Bachelor of Communication (Advertising):Communication Advertising Co-Majors (8 units)Students may choose a co-major from any of those offered by the Faculty of Higher Education, Lilydale; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.Communication Co-Majors (8 Units):Media Communication Public RelationsBusiness Co-Majors (8 Units): Accounting Business Analysis/eCommerce Business Public RelationsFinanceHuman Resource Management International Business ManagementMarketing Tourism ManagementSocial Science Co-Majors (8 Units):Media Studies Social Science Advertising SociologyOther Co-Majors (8 Units):External Studies Minors (4 units)Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors page for more information.Communication Minors (4 units):Media Communication Public RelationsBusiness Minors (4 units): AccountingBusiness Analysis/eCommerceBusiness Law Business Public Relations Business StudiesEconomicsFinanceHuman Resource ManagementInternational BusinessManagementMarketingTourism ManagementSocial Science Minors (4 units):Applied StatisticsApplied Statistics Advanced Business in SocietyGlobal Social CommunicationIndigenous StudiesMedia StudiesPsychologyPublic Relations and Society Social MediaSociologyOther minors (4 units):Electives Plus External Studies IBL Minor
Units of Study:
The Communication Advertising Professional Major is comprised of the below units: LCA100 Principles of Advertising LSM103 Introduction to Media Studies LPR100 Professional Communication Practice LBM100 Marketing Concepts HDC002 Methods of Investigation (Delivered on the Prahran campus) HDC003 Design Studio (Delivered on the Prahran campus) HDC004 Digital Design (Delivered on the Prahran campus) HDC001 20th Century Design (Delivered on the Prahran campus) LCA201 Concept Development and Copywriting LCA206 Advertising Issues: Regulation, Ethics & Cultural Considerations HDCOM112 Typography HDCOM222 Visual Language LSM308 Media, Advertising, Sport & Society LCA302 Advertising Media Planning and Purchasing LCA330 Advertising Management and Campaigns Project LPP330 Professional Communication Skills Project LCE001 Careers in the Curriculum
Industry-Based Learning:
Industry-Based Learning (IBL) allows students to undertake paid work experience as part of their undergraduate degree providing professional skills and networking opportunities. IBL is only available to domestic on-campus students. The IBL program is normally only available to those students who have received a Credit grade average (or better).
Education Abroad:
Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.
Career Opportunities:
Advertising studies help prepare graduates for jobs in advertising, marketing and public relations. Advertising roles include: Advertising co-ordinatorAdvertising agency media assistantAdvertising executive Additional work experience may lead to roles such as: Advertising business development managerAdvertising account managerAdvertising agency project manager
Entry Requirements:
Standard Entry – Year 12Applicants must have a qualification deemed to be the equivalent of the VCE accredited by the Victorian Curriculum and Assessment Authority (VCAA). Passes may be accumulated over more than one year. Students not holding an appropriate Year 12 or equivalent qualification may be admitted on the basis of extensive work experience. A quota for this entry applies.Prerequisite unitsVCE prerequisites include a study score of at least 20 in English units 3 & 4. Non-Year 12Students not holding an appropriate Year 12 or equivalent qualification may apply on the basis of previous qualifications and/or extensive work experience. More information is available on Swinburne’s Mature Age Students and Non-School Leavers web page.
Australian Tertiary Admissions Ranking (ATAR): 65.40
2011 Clearly-in ATAR (CSP)
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. For further information refer to Swinburne Pathways: Credit Transfer Guide.
Pathways (articulation):
TAFE students may be eligible to receive credit towards completing a FHEL degree. For further information refer to the Pathways website.
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.
Course Fees:
For information about Swinburne's fees visit: www.swinburne.edu.au/fees
Scholarships:
For scholarship information and applications visit the scholarships website.
Application Procedure:
Start of the year applications must be made through the Victorian Tertiary Admissions Centre (VTAC).VTAC code: Bachelor of Communication (Advertising) - 35321 (CSP) 35323 (IFP)For further information, visit the VTAC website. Applicants who have not already applied through VTAC can apply direct to the university by following the step-by-step process on our How to Apply page. This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794)Email: study@swinburne.edu.au
