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Bachelor of Business (eCommerce) ( This program is only available to students in the Collaborative Articulation Pathway (CAP) program)

L05310  063366D



Duration

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Fee*
3 Year/s Lilydale (Semester 1, Semester 2) A$19,100 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Please note: This program is only available to students in the Collaborative Articulation Pathway (CAP) program between the following institutions and Swinburne:
China University of Mining and Technology (CUMT)
Nanjing University of Aeronautics and Astronautics (NUAA)
Nanjing University of Traditional Chinese Medicine (NUTCM)

For more information, please contact international@swinburne.edu.au

Other students wishing to study business should refer to Bachelor of Business

eCommerce is a growing area of interest for businesses of all sizes. Businesses are transforming themselves to take advantage of the power of electronic communications. There are new possibilities for all business activities, using public networks (such as the internet), private networks (such as the ATM network) and mobile commerce.

Some aspects of eCommerce that you will explore are the impact of electronic technologies on: buying and selling, business to business relationships, internal business process, business structure, organisational knowledge and the process of innovation.

eCommerce professionals are focused on solving business problems through:
  • developing new business models and strategies
  • evolving new ways of thinking about business
  • operating in the networked environment, whether local, regional or global
  • strategic application of technology
  • effective teamwork and processes
As an eCommerce student you will build these skills through learning:
  • important theories and concepts
  • professional practice
  • ways to improve business performance
A major in eCommerce can be taken as a complement to other business studies, as the effect of the networked economy can be seen in all areas of business.

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The course aims to provide graduates with:
  • strong general business knowledge of eCommerce
  • competence in the underlying skill set required by eCommerce professionals working globally
  • attitudes reflecting high-level independent and team learning skills
  • ability to think strategically
  • information enabled with strong problem solving and advanced concept application skills
  • well-integrated understanding of eCommerce systems, processes, people and technology
  • generic business, marketing and management skills, including their application in an eBusiness environment
  • cross-cultural sensitivity, recognition of ethical issues and ethical business behaviour
  • enthusiasm and understanding of entrepreneurship and its application in the business world

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Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.

Careers in the Curriculum
In addition, all Swinburne undergraduate students must complete the compulsory zero-cost Careers in the Curriculum unit of study targeted at developing career planning and career management skills.

Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester.

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Professional Major
Students will study units from the Business Analysis/eCommerce  professional major. Depending on the advanced standing awarded, students will recieve credit towards this professional major.

Some students will also have the capacity to complete one of the following minors:
 
Minors (4 units)
Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the minors 2010 page for more information.

Business Minors (4 Units):
Business Law
Business Public Relations
Business Studies
Economics
Finance
Human Resource Management
International Business
Management
Marketing
Tourism Management

Communication Minors (4 units):
Media Communication

Other minors (4 units):
Electives Plus 
External Studies

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Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

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Dramatic shifts in managing new business relationships, transactions and technologies are generating strong demand for knowledge and skills in eCommerce. Businesses, non-profit and government organisations are all making transitions and are seeking employees with the relevant knowledge, application capabilities and attitudes for successful performance in an eCommerce environment.

The eCommerce major, combined with other appropriate business units, equips students for job opportunities in diverse areas such as business system design and management, online strategy, content management, sales, administration or online marketing. Complemented by relevant work experience, graduates will grow into management roles in these areas.

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Subsequent to course accreditation, application will be made through the Australian Computer Society framework and other professional organisations as appropriate, for example the Australian Institute of Management.

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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This program is only available to students in the Collaborative Articulation Pathway program between the following institutions and Swinburne:

China University of Mining and Technology (CUMT)
Nanjing University of Aeronautics and Astronautics (NUAA)
Nanjing University of Traditional Chinese Medicine (NUTCM)
For more information, please contact international@swinburne.edu.au

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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