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Bachelor of Business (Public Relations)

L055PR  063366D



Duration

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Fee*
3 Year/s Lilydale (Semester 1, Semester 2) A$19,100 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Public relations (PR) focuses on protecting and advancing clients’ reputations through effective communication and relationship-building. Your studies will focus on the importance of communication in reaching corporate objectives. You will understand how PR supports the implementation of strategic plans, communication planning and campaign development. Project units help you to be work-ready and capable of taking on the challenges of the dynamic professional communication sector.

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The Bachelor of Business (Public Relations) will enable students to:
  • develop learning skills in an interdisciplinary environment
  • communicate effectively in written, oral and electronic mediums
  • experience a breadth of disciplinary studies and intellectual processes
  • specialise in the field of their chosen profession
  • study combinations of units leading to professional accreditation
  • use technology in a way that supports learning and vocational aspirations
  • develop a regional and international outlook in relation to learning
  • understand the cross-cultural issues of interdisciplinary study and teamwork
  • articulate easily from previous tertiary study to complete a degree program
  • develop the personal qualities and attitudes needed for professional success

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There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.

Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.

Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.

CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.

Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.

Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).

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The Business Public Relations Professional Major comprises of the below units:

LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
Capstone Unit
LPR200 Public Relations Theory and Practice
LPR201 Public Relations Writing
LPR202 Global Public Relations Practice
LPR302 Events Management
LPR303 Issues, Crisis and Risk Communication
LTE200 Organisations and Management
LBM204 Integrated Marketing Communications
LPR332 Public Relations Project and Campaign Planning

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Professional Major (16 units) in the Bachelor of Business (Public Relations):
Business Public Relations

Co-Majors (8 units)

Students may choose a co-major from any of those offered by the Faculty of Higher Education, Lilydale; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors page for more information.

Business co-majors (8 units):
Accounting
Business Advertising
 
Communication Co-Majors (8 Units):
Media Communication

Social Science Co-Majors (8 Units):
Media Studies
Sociology

Other Co-Majors (8 Units):
External Studies

Minors (4 units)

Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors page for more information.

Business minors (4 units):
Accounting
Communication Minors (4 units):
Media Communication
Social Media

Social Science Minors (4 units):
Applied Statistics
Applied Statistics Advanced

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Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

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Graduates may find work within community development, public policy, digital media publishing, industrial relations, human resource management, speech writing and event management.

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This course is recognised by the Public Relations Institute of Australia (PRIA).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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