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Bachelor of Business (Marketing)

L055MKT  063366D



Duration

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Fee*
3 Year/s Lilydale (Semester 1, Semester 2) A$19,100 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

You will be taught the significance of marketing in the wider business context, and how business results are achieved through the development of a customer focus. Areas of study include market research, international marketing, buyer behaviour, marketing planning, advertising and promotion.

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Today’s successful companies are highly customer-focused. Building and implementing effective customer driven strategies (from both consumer and business to business perspectives) is the essence of marketing. Through understanding the business environment, as well as the processes shaping customer attitudes, behaviour and decision-making, marketers are better able to deliver goods and services that satisfy market needs. Marketing is therefore key for building brand loyalty and long-term business sustainability.

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There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.

Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.

Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.

CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.

Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills..

Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).

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The Marketing Professional Major is comprised of the below units:
 
2nd Capstone Unit
 

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Professional Major (200+ cps) in the Bachelor of Business (Marketing):
Marketing

Co-Majors (8 units)

Students may choose a co-major from any of those offered by the Faculty of Higher Education, Lilydale; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors page for more information.

Business Co-majors (8 units):
Accounting
Business Advertising
 
Communication Co-Majors (8 Units):
Media Communication
Public Relations

Social Science Co-Majors (8 Units):
Media Studies
Public Relations and Society
Sociology

Other Co-Majors (8 Units):
External Studies


Minors (4 units)

Students may choose a minor from ANY of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors page for more information.

Business Minors (4 units):
Accounting
 
Communication Minors (4 units):
Media Communication
Public Relations

Social Science Minors (4 units):
Applied Statistics
Applied Statistics Advanced

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Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

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Marketing is a business growth area, with public and social organisation increasingly recognising the importance of this core business discipline. Global industry expenditure on market research (the information engine driving marketing) has grown by more than 60% since 2000.
 
Substantial growth has also been experienced in the areas of advertising, promotion and public relations.
 
Graduates with marketing training have numerous opportunities in a wide range of fields including brand management, market research, sales, retail, tourism, general management and many others.

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Graduates may be eligible to become associates of the Australian Marketing Institute (AMI). This course also fulfils the education requirements for recognition as a Certified Practicing Marketer.

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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