Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Advertising drives growth for businesses of all types and sizes. This major focuses on the important role that advertising plays in the business environment, and how to be creative in making maximum use of advertising to assist in achieving organisational objectives. You will learn the necessary skills to enable you to create attention-grabbing advertisements and advertising campaigns, and how to deliver them.
Course Description:
Course Structure:
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load. Capstone UnitsCapstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs. Careers in the Curriculum (CIC)In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills. Student WorkloadThe Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).
Major specialisation:
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.Course structureAll programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load. Professional Major (16 units) in the Bachelor of Business (Advertising):Business Advertising Co-Majors (8 units)Students may choose a co-major from any of those offered by the Faculty of Higher Education, Lilydale; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.Business Co-Majors (8 Units): Accounting Business Analysis/eCommerce Business Public RelationsFinanceHuman Resource ManagementInternational BusinessManagementMarketingTourism ManagementCommunication Co-Majors (8 Units):Media Communication Public RelationsSocial Science Co-Majors (8 Units):Media Studies Public Relations and SocietySociologyOther Co-Majors (8 Units):External StudiesMinors (4 units)Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors website for more information.Business Minors (4 units):Accounting Business Analysis/eCommerceBusiness LawBusiness Public RelationsBusiness StudiesEconomicsFinanceHuman Resource ManagementInternational BusinessManagementMarketingTourism ManagementCommunication Minors (4 units):Media CommunicationPublic RelationsSocial Science Minors (4 units):Applied StatisticsApplied Statistics Advanced Business in SocietyGlobal Social CommunicationIndigenous StudiesMedia Studies PsychologyPublic Relations and Society Social Media Social Science Advertising SociologyOther minors (4 units):Electives Plus External Studies IBL Minor
Units of Study:
The Business Advertising Professional Major comprises of the below units: LCA100 Principles of Advertising LPR100 Professional Communication Practice LBM100 Marketing Concepts LTE100 Introduction to Management LBL100 Introduction to Commercial Law LBE100 Microeconomics LCR102 Foundations of Statistics LBC100 Accounting 1 LCA201 Concept Development and Copywriting LCA206 Advertising Issues: Regulation, Ethics & Cultural Considerations LBM200 Marketing Behaviour HDC006 Managing Design LSM308 Media, Advertising, Sport & Society LCA302 Advertising Media Planning and Purchasing LCA330 Advertising Management and Campaigns Project LPP330 Professional Communication Skills Project LCE001 Careers in the Curriculum
Industry-Based Learning:
Industry-Based Learning (IBL) allows students to undertake paid work experience as part of their undergraduate degree providing professional skills and networking opportunities. Note - IBL is only available to domestic on-campus students. The IBL program is normally only available to those students who have received a Credit grade average (or better).
Education Abroad:
Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.
Career Opportunities:
Advertising can lead to media-buying and campaign-planning roles in advertising, marketing and public relations agencies and in the sales, marketing or communication departments of large organisations. You can also work with the human resources departments in organisations that regularly advertise for students or staff.
Entry Requirements:
Standard Entry – Year 12Applicants must have a qualification deemed to be the equivalent of the VCE accredited by the Victorian Curriculum and Assessment Authority (VCAA). Passes may be accumulated over more than one year. Students not holding an appropriate Year 12 or equivalent qualification may be admitted on the basis of extensive work experience. A quota for this entry applies.Prerequisite unitsVCE prerequisites include a study score of at least 20 in English units 3 & 4. Non-Year 12Students not holding an appropriate Year 12 or equivalent qualification may apply on the basis of previous qualifications and/or extensive work experience. More information is available on Swinburne’s Mature Age Students and Non-School Leavers web page.
Australian Tertiary Admissions Ranking (ATAR): 59.50
2011 Round 1 Clearly-In ATAR (CSP)
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. For further information refer to Swinburne Pathways: Credit Transfer Guide.
Pathways (articulation):
TAFE students may be eligible to receive credit towards completing a FHEL degree. For further information refer to the Pathways website.
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.
Course Fees:
For information about Swinburne's fees visit: www.swinburne.edu.au/fees
Scholarships:
A full listing of Swinburne and government scholarships is available on the scholarships website.
Application Procedure:
Applications must be made through the Victorian Tertiary Admissions Centre (VTAC). VTAC code: Bachelor of Business (Advertising) - 35221 (CSP) 35223 (IFP) For further information, visit the VTAC website.Part-time study is also available to Australian citizens and holders of Australian residency. Applicants who have not already applied through VTAC can apply direct to the university by following the step-by-step process on our How to Apply page. This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case-by-case basis. Application forms can be downloaded from our How to Apply website.
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case-by-case basis. Application forms can be downloaded from our How to Apply website.
Further information:
Submit an Online Enquiry Tel: 1300 ASK SWIN (1300 275 794)Email: study@swinburne.edu.au
