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Bachelor of Business (Advertising)

L055ADV  063366D



Duration

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Fee*
3 Year/s Lilydale (Semester 1, Semester 2) A$19,100 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Advertising drives growth for businesses of all types and sizes. This major focuses on the important role that advertising plays in the business environment, and how to be creative in making maximum use of advertising to assist in achieving organisational objectives. You will learn the necessary skills to enable you to create attention-grabbing advertisements and advertising campaigns, and how to deliver them.

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Advertising drives growth for businesses of all types and sizes. This major focuses on the important role that advertising plays in the business environment, and how to be creative in making maximum use of advertising to assist in achieving organisational objectives. You will learn the necessary skills to enable you to create attention-grabbing advertisements and advertising campaigns, and how to deliver them.

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There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.

Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.

Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.

CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.

Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.
 
Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).

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The Business Advertising Professional Major comprises of the below units:
 
 

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There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.

Course structure

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.

Professional Major (16 units) in the Bachelor of Business (Advertising):
Business Advertising
 
Co-Majors (8 units)
Students may choose a co-major from any of those offered by the Faculty of Higher Education, Lilydale; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.

Business Co-Majors (8 Units):
Accounting
Public Relations

Social Science Co-Majors (8 Units):
Media Studies
Public Relations and Society
Sociology

Other Co-Majors (8 Units):
External Studies

Minors (4 units)

Students may choose a minor from any of those offered by the Faculty of Higher Education, Lilydale, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors website for more information.

Business Minors (4 units):
Accounting

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Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

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Advertising can lead to media-buying and campaign-planning roles in advertising, marketing and public relations agencies and in the sales, marketing or communication departments of large organisations. You can also work with the human resources departments in organisations that regularly advertise for students or staff.

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the postgraduate level (EAP 5: PG-70%); OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 575 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 232 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 90 with no band less than 22.

Refer to the English Language Requirements website for further information.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Enquire online: http://www.swinburne.edu.au/international/enquiry

 
 
Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia).

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A range of scholarships are available to international students, visit our Scholarships Page for details.

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