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Bachelor of Arts (Digital Media and Marketing)

N0515DMM  001763D



Duration

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Fee*
3 Year/s Hawthorn (Semester 1, Semester 2) A$21,200 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

This course structure is for students commencing from 2010.
 
In this course you will develop comprehensive skills in the principles and practice of marketing along with the applied and creative aspects of digital media production. An emphasis on e-business and e-marketing is complemented by a thorough grounding in web development/programming, animation, digital video/audio and 3D modelling. Swinburne also offers an honours (fourth) year for this program.
 
This course is also offered to domestic students through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course.
 
(International students holding a student visa are required to study full-time and cannot take this course part-time.)

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The Bachelor of Arts (Digital Media and Marketing) aims to produce graduates with a broad range of multimedia production skills plus a thorough understanding of how multimedia and the Internet is revolutionising the way business is being conducted, in particular how the practice of marketing is changing via digital channels provided the World Wide Web and mobile communication technologies.
 
A graduate of the Bachelor of Arts (Digital Media and Marketing) should:

  • have a sound and broad knowledge of the design of multimedia applications and an appreciation of the various skills required;
  • have skills in the application of learning and instructional design principles to structured multimedia applications;
  • have the ability to function effectively as an individual and in project teams, whether as manager, leader or team member;
  • have the communication and management skills required to successfully manage multimedia development projects;
  • be prepared for the rapidly evolving multimedia industry by developing their life-long learning skills and flexibility of mind;
  • have a thorough understanding of the way end-to-end enterprise-wide technologies are changing the way business is conducted;
  • have the means to participate in and understand the development of sophisticated methods of customer data management, with corresponding improvements in business efficiency and potential customer satisfaction;
  • have an understanding of the changing face of multimedia, in relation to both acceleration in the use and development of technology, and its impact on society.

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This course will operate under a student workload model based on 100 credit points for a full-time academic year. One credit point is deemed to be equivalent to one hour of student work per week over a semester, whether in contact with staff or in private study. Four units of study, each worth 12.5 credit points, will generally be taken each semester. The typical student's average weekly workload during semester is therefore expected to be 50 hours. Total student contact hours, including lectures, classes, tutorials, flexible learning and laboratory and field sessions will be approximately 16 hours/week during academic semesters.
 
Students in the Bachelor of  Arts (Digital Media and Marketing) must complete 300 credit points, or 24 units of 12.5 credit points each. These units will comprise of one Professional Major and one Co-Major as follows: 
  • Digital Media Major (Faculty of Life and Social Sciences), normally 16 units of 12.5 credit points each (200 credit points);
  • Marketing (Faculty of Business and Enterprise) for non-Business students (100 credit points).
Additionally the following rules apply.
  • The non-credit unit HAC0001 Careers in the Curriculum is compulsory.
  • Two Major Project units must be completed as part of the major studies sequence.
  • The same unit cannot be counted more than once. Where there are overlaps in Majors, Co-Majors or Minors, the 300 credit points of study must be made up in the first instance by a Minor where 50 credit points is required, otherwise by freeelectives or Options Plus units.
  • Students will normally not be permitted to successfully complete more than 26 units (325 credit points).
  • Professional Major Co-ordinators have the authority to approve alternative units if required for students to complete in a timely fashion. To be noted at Faculty Academic Committee.
Careers in the Curriculum (CIC) (HAC0001)
Students must complete this compulsory unit of study to be awarded the degree. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
 
Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.
 
Winter and Summer Term
This program also provides opportunities to undertake study in an optional six-week Winter and Summer term allowing you to complete extra study between the standard semesters.  These terms are not mandatory.  However, if you wish to vary your study load you may want to consider this option.
 
Options Plus 
Students will have access to a small set of approved individual 'Options Plus' units of study which provide either a distinctive learning experience or targeted study support. This could include optional study tours, an Intercultural Communications unit, and an ‘introduction to undergraduate research’ unit. In some cases, students may be advised or directed to take specially targeted Options Plus units, for example the Analysing and Writing English unit to be offered for credit in Winter Term for NESB students.
 
Students undertaking a full 300 credit point program are allowed to substitute at least one Options Plus unit for one existing unit within their Co-Major – but not in their Professional Major. They will be advised by their faculty on which unit(s) of the Co-Major. In the case of students who enter with significant levels of advanced standing and whose program is therefore composed only of a Professional Major, the faculty may approve a substitution, or else require the students to undertake the Options Plus unit in addition to their Major studies. 
 
(International students holding a student visa are required to study full-time and cannot take this course part-time.)

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Digital Media Major


Note: Electives may be drawn from other discipline areas subject to prerequisites and timetabling constraints.  
 

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Professional Majors
A Professional Major (200 credit points or 16 units of study) in Arts is designed to provide students with appropriate breadth and depth of knowledge in a particular field of study and provide suitable preparation for professional graduate employment. It may be based on a single, recognised discipline, or it may be inter-disciplinary in character.

Study areas in the Digital Media Professional Major include 3D animation, animation software, audio and video production, and web design.

Co-Majors
A Co-Major (100 credit points or 8 units of study) is a sequence of study focused on a specific discipline and is normally self-contained, in that it includes any requisite foundation studies.

Study areas in the Marketing Co-Major include how companies manage demand for their products and services through communication, product renewal and product creation. Students who combine marketing with their major studies can discover the significance of marketing in the wider business context, and how marketing is achieved through the building up and endorsement of a customer focus.

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Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

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In addition to the typical career options for marketing graduates such as public relations, advertising, product/brand management, market research, direct marketing and international marketing, graduates of this course are qualified to pursue further career opportunities in e-commerce consulting, customer relationship management, digital media production, web design, video production and animation.

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Student and graduates will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Swinburne College English for Academic Purposes Advanced level certificate at the undergraduate level (EAP 5: UG-65% ); OR, Obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); OR, a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

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To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

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Phone: +613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia).

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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