Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
This qualification provides the skills and knowledge for an individual to be competent in wide-ranging, highly specialised technical tourism skills covering operations, sales, marketing, product development, business planning, and human resource and financial management. These strategic management skills are underpinned by a range of operational competencies, chosen as electives. Work would mostly be undertaken in an office environment where the planning of tourism products and services takes place, in the field where tourism products are delivered, or a combination of both. Employment opportunities within the tourism field include any destination, local or regional area, tourist precinct, site, attraction or onboard form of transportation. The qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
Course Structure:
The first year of this course covers studies in sustainable tour guiding, leadership skills, and hospitality skills and knowledge. In the second year of the course, students focus on tourism operations management. Students undertake the development of a major tourism/guiding project and implement the project as a field activity that may comprise live tours in the Yarra Valley Ranges and interstate destinations. For domestic students, practical work placement will be encouraged to further develop their skills to industry standards and provide employment opportunities. Please note that this option is not available to international students who hold a student visa.
Units of Study:
Year 1 General Studies SITXCOM001A Work with colleagues and customers SITXCOM002A Work in a socially diverse environment SITXCOM003A Deal with conflict situations SITXHRM001A Coach others in job skills Occupational Health & Safety HLTFA301B Apply first aid SITXOHS001A Follow health, safety and security procedures SITXOHS002A Follow workplace hygiene procedures SITXOHS004A Implement and monitor workplace health, safety and security practices Customer Service / Food & Beverage SITHFAB003A Serve food and beverage to customers SITHFAB009A Provide responsible service of alcohol Tour Guiding SITTGDE001A Work as a guide SITTGDE007A Develop and maintain the general and regional knowledge required by guides Tourism Management SITHIND001A Develop and update hospitality industry knowledge SITTPPD001A Research, assess and develop tourism products SITTPPD002A Research tourism data SITTPPD009A Assess tourism opportunities for local communities Finance 1 SITXFIN003A Interpret financial information Business Management SITXHRM005A Lead and manage people SITXADM003A Write business documents SITXMGT006A Establish and conduct business relationships SITXMGT001A Monitor work operations Year 2 Occupational Health & Safety SITXOHS005A Establish and maintain an OHS system Human Resouces SITXCCS003A Manage quality customer service SITXHRM007A Manage workplace diversity Business Management SITXGLC001A Develop and update legal knowledge required for business compliance SITXMGT002A Develop and implement operational plans SITXMGT004A Develop and implement a business plan SITXMGT005A Manage business risk Marketing SITXMPR004A Coordinate marketing activities SITXMPR005A Develop and manage marketing strategies Finance 2 SITXFIN008A Manage financial operations Tourism Operations SITTGDE003A Coordinate and operate a tour SITTGDE004A Lead tour groups SITTGDE005A Manage extended touring programs SITTGDE006A Prepare and present tour commentaries or activities SITTPPD003A Source and package tourism products SITTPPD006A Plan and develop ecologically sustainable tourism operations SITTTOP001A Allocate tour resources Note: units offered are subject to change in year of delivery.
Career Opportunities:
Individuals with this qualification are able to work in any sector of the tourism industry as a senior manager, general manager or owner-operator of any style of tourism business. Employment as operations or attractions manager, operations consultant, tour coordinator, specialist guide, event manager or function coordinator. Possible tourism job titles include: visitor information centre manager operations manager manager – tour operations manager – cultural tour operations visitor information centre manager director (owner-operator small tourism business) manager (owner-operator small tourism business) sales manager marketing manager product manager tourism manager inbound sales manager general manager sales and marketing director of sales and marketing strategic marketing manager general manager operations business development manager Possible tour guiding job titles include: local guide, tour guide and senior tour guide tour manager or tour director interpretive guide and senior interpretive guide remote area guide outdoor recreation guide or tour leader museum guide and heritage guide cultural guide and senior cultural guide nature-based guide and senior nature-based guide adventure guide walking guide specialist guide driver guide owner-operator of small tour operation
Entry Requirements:
Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age.
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/credit
Pathways (articulation):
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain unit requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering TAFE courses can be found on the RPL website.
Course Fees:
The Victorian Government introduced a new TAFE fee structure from 1 July 2009. Details of the new fee structure and 2010 fees can be found at www.swinburne.edu.au/fees.
Application Procedure:
Applicants wishing to apply must contact the Department of Hospitality, Tourism and Event Management for a TAFE Supplementary Application Form.
Further information:
Tel: 1300 ASK SWIN (1300 275 794) Email: study@swinburne.edu.au Submit an Online Enquiry
