Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
The Advanced Diploma of Marketing introduces and expands on specialised aspects of marketing such as strategic; services and direct marketing; product management; and research. These areas of study are examined, researched and applied by students to encourage professional development of skills to be used in the workforce.
Course Structure:
The Advanced Diploma of Marketing incorporates the Certificate IV in Marketing and the . Students must have successfully completed the lower levels before progressing on to the advanced diploma.
Units of Study:
Certificate IV competencies CMM401A Make a presentation MKG401B Profile the market MKG402B Analyse consumer behaviour for a specific markets MKG408B Conduct market research MKG414A Undertake marketing activities PRO401A Develop product knowledge REL401A Establish networks EBU501A Investigate and design ebusiness solutions LEG412A Interpret and apply legislation WRT401A Write complex documents Diploma competencies MKG501B Identify and evaluate marketing opportunities MKG502B Establish and adjust the marketing mix MKG506B Plan market research MKG507A Interpret market trends and developments MKG514A Implement and monitor marketing activities FIM501A Manage budgets and financial plans ADV511A Evaluate and recommend advertising media options ADV512A Developing an advertising strategy and brief Advanced Diploma competencies MKG603B Manage the marketing process MKG607B Manage market research MKG608A Develop organisational marketing objectives MKG609A Develop a marketing plan MGT608B Manage innovation and continuous improvement MKG605B Evaluate international marketing opportunities MGT617A Develop and implement a business plan MKG610A Develop, implement and monitor a marketing campaign
Career Opportunities:
Marketing officer, marketing research officer and management positions in these areas. Further studies may also be undertaken at degree or higher level.
Professional recognition:
On completion of the advanced diploma, graduates are eligible for membership of the Australian Marketing Institute (AMI).
Entry Requirements:
Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age, or successful completion of the Diploma of Marketing.
Credit Transfer:
Applicants with appropriate prior tertiary studies that satisfy part of the academic requirements of the course may be granted 'credit' and/or entry to the course with 'advanced standing'. Swinburne policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Pathways (articulation):
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and complete a self assessment, visit our RPL website.
Course Fees:
The Victorian Government has introduced a new TAFE fee structure starting 1 July 2009. There are new eligibility requirements regarding Government Funded places. Details on Swinburne TAFE fees, eligibility and VET-FEE HELP can be found at: www.swinburne.edu.au/fees
Scholarships:
For information about scholarships at Swinburne visit: http://www.swin.edu.au/scholarships
Application Procedure:
Full-time (Semester 1) applications must be made through the Victorian Tertiary Admissions Centre (VTAC). VTAC codes: Hawthorn: 7726 (VGF), 77264 (Fee) Prahran: 78031 (VGF), 78034 (Fee) Wantirna: 71171 (VGF), 71174 (Fee) Extra Requirements and Additional Information: Non-Year 12 applicants must complete and submit a VTAC Pi Form as part of their VTAC application. If you have not yet submitted your VTAC application, students must complete and submit a VTAC Pi Form as part of their online VTAC application. If you have already submitted your VTAC application applicants must complete and submit a VTAC Pi Form via the MyInfo link on VTAC's homepage. For further information, visit the VTAC website at: http://www.vtac.edu.au Mid-year applicants who wish to study this course should contact the School of Business to obtain an application form or by applying online at: http://www.tafe.swin.edu.au/buscom/application.htm An offer of a place is always subject to availability. The university reserves the right to make offers to early applicants during this period and close applications when the course is full. Where demand for a course is not met the course may be cancelled at short notice.
Further information:
Submit an Online Enquiry Tel: 1300 368 777 Email: study@swinburne.edu.au Website: http://www.tafe.swin.edu.au/business
