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Advanced Diploma of Marketing

Course Code: KBSB60507 CRICOS Code: 065960C

Duration	Campus and Intake	Fee*
6 Month/s (Students are generally required to complete the Certificate IV in Marketing and the Diploma of Marketing prior to commencement of the Advanced Diploma of Marketing. The combined duration of this approved course sequence is 18 months.)	Hawthorn (Term 1, Term 3)	A$6,100 (total for 2012)

*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

About the course

Course Description:

Students will be introduced to marketing concepts, market segmentation and consumer behaviour while developing an understanding of law, networking, financial management and communications. Specialised areas of study include marketing management, strategic marketing, market research and advertising strategy.

Students will also have the opportunity to participate in the Experience India study tour in the final stage of the program.

Course Structure:

The Advanced Diploma of Marketing incorporates the Certificate IV in Marketing and the Diploma of Marketing. Students must have successfully completed the lower levels before progressing on to the advanced diploma.

Units of Study:

Certificate IV competencies
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for a specific markets
BSBMKG408B Conduct market research
BSBMKG414A Undertake marketing activities

BSBPRO401A Develop product knowledge

BSBREL401A Establish networks

BSBWRT401A Write complex documents

BSBMKG412A Conduct electronic marketing communications

BSBSLS403A Present a sales solution

Diploma competencies
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix

BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments

BSBMKG514A Implement and monitor marketing activities

BSBFIM501A Manage budgets and financial plans

BSBADV511A Evaluate and recommend advertising media options

BSBADV512A Developing an advertising strategy and brief

Advanced Diploma competencies
BSBMKG603B Manage the marketing process

BSBMKG607B Manage market research
BSBMKG608A Develop organisational marketing objectives
BSBMKG609A Develop a marketing plan
BSBMKG605B Evaluate international marketing opportunities
BSBINM601A Manage knowledge and information

BSBCOM603B Plan and establish compliance management systems

BSBSUS501A Develop workplace policy and procedures for sustainability

Employment Outcomes

Career opportunities:

Marketing officer, marketing research officer and management positions in these areas. Further studies may also be undertaken at degree or higher level.

Professional recognition:

On completion of the advanced diploma, graduates are eligible for membership of the Australian Marketing Institute (AMI).

How To Apply

How to apply:

Apply for this course by following the step-by-step process on our How to Apply page.

English Language Requirements:

Satisfactory completion of the Swinburne College English for Academic Purposes Upper Intermediate level certificate at the Pathways level (EAP 4: Pathways -60%); OR, obtaining a minimum IELTS overall band of 5.5 (Academic Module) with no individual band below 5.0; OR, a TOEFL (Paper-based) minimum score of 527 (with a Test of Written English (TWE) score of 4.5); OR, a TOEFL Computer-based) minimum score of 196 (with Written Writing score of 4.5); OR, a TOEFL (Internet-based) minimum score of 71 with no band less than 18.

Refer to the English Language Requirements website for further information.

Find Out More

For further information:

Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

Information Sessions:

Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

Scholarships:

A range of scholarships are available to international students, visit our Scholarship Page for details.