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Advanced Diploma of Business (Public Relations)

Q22038VIC  073890A



Duration

 Campus and Intake Show intake calendar

Fee*
1 Year/s (Typically students will take this course in combination with Diploma of Business (Public Relations), resulting in a total duration of 2 Years.) Prahran (Term 1) A$12,200 (annual for 2012) 
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

The Advanced Diploma of Business (Public Relations) prepares graduates with specialised skills and knowledge to seek employment opportunities in a broad range of industry sectors: service, tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly with multimedia), libraries and information services or film/TV information.
 
(International students holding a student visa are required to study full-time and cannot take this course part-time.)

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The course structure consists of subjects from the disciplines of public relations, writing, information technology, marketing and research, fundraising, legal, finance and government.  These disciplines are vocationally orientated and students complete practical assessments to ensure that they can actively seek employment opportunities.
 
To complete the course, students are required to undertake 18 units of study, 16 core units and two elective units.

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Core units:
PUACOM004B  Manage organisational communication strategies
BSBPUB501A  Manage the public relations publication process
BSBWRT401A  Write complex documents
PSPGOV504B  Undertake research and analysis
CUSADM09A  Address legal and administrative requirements
BSBCON601A  Develop and maintain business continuity plans
CUFDIG304A  Create visual design components
CUFDIG402A  Design user interfaces
CUFDOG403A  Create user interfaces
BSBFIM501A  Manage budgets and financial plans
BSBPUB504A  Develop and implement crisis management plans
PSPGOV601A  Apply government systems
BSBPUB503A  Manage fundraising and sponsorship activities
BSBOHS509A  Ensure a safe workplace
CUFGEN01A  Develop and apply industry knowledge
BSBMGT617A  Develop and implement a business plan
 
Elective units:
BSBPUB502A  Develop and manage complex public relations campaigns 
BSBWOR502A  Ensure team effectiveness

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Graduates with this qualification will be able to seek positions such as:
  • public relations officer or information officer
  • local government administrative and information officer
  • information officer in not-for-profit organisations
  • publicity officer
  • website officer
  • administrative or personal assistant with PR functions
  • media officer
  • public relations events facilitator
  • community development officer
  • event facilitator in non government organisations
  • professional technical communicator
  • media information officer

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Graduates are eligible for admission to the Public Relations Institute of Australia (PRIA).

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Apply for this course by following the step-by-step process on our How to Apply page.

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Satisfactory completion of the Swinburne College English for Academic Purposes Upper Intermediate level certificate at the Pathways level (EAP 4: Pathways -60%); OR, obtaining a minimum IELTS overall band of 5.5 (Academic Module) with no individual band below 5.0; OR, a TOEFL (Paper-based) minimum score of 527 (with a Test of Written English (TWE) score of 4.5); OR, a TOEFL Computer-based) minimum score of 196 (with Written Writing score of 4.5); OR, a TOEFL (Internet-based) minimum score of 71 with no band less than 18.

Refer to the English Language Requirements website for further information.

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Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Visit our Meet Us page to see when we are visiting your home country (or here in Australia).

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A range of scholarships are available to international students, visit our Scholarship Page for details.

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