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Future Students - Courses

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Marketing

Major/Co-Major/Minor


Description:

Effective from 2010
 
The Marketing Major provides students with a thorough grounding in both general business principles (considered essential to producing a well-rounded business manager) and the specific discipline of Marketing. The foundation of the Marketing Major is a range of business core units including law, accounting, management, economics and communication. This solid theoretical but practically-oriented base is then built on with more detailed marketing specific units which provide in-depth specialist marketing skills. The expanded knowledge base is brought together in the final year to focus on practical and project-based product management, events management, and strategic marketing planning. Graduates with a Marketing Major are employable in a variety of business and professional positions, and in particular are able to contribute to the marketing activities of their employing organisation.

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Career Opportunities:

Opportunities are available in a wide range of fields such as sales and marketing, tourism, accountancy, human resources, information technology and general management.

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Structure:

Professional Major (200 cps, i.e. 16 – 18 units)
As part of the 300cps Program Structure, students who are required to complete 200 cps or more of study MUST study a Professional Major selected from the Business majors.

A Professional Major normally consists of 16 units (200 credit points) that:
• includes all the requisite foundation units; and
• has a clearly identifiable professional outcome; and/or
• satisfies any relevant external professional-body accreditation requirements.

Co-Major (100 cps, 8 units)
A Co-Major is a sequence of study focussed on a specific discipline while assuming no prior knowledge on the part of the student. It is self-contained, in that it includes any requisite foundation studies. Where a student has studied a Co-Major they are not normally eligible to apply to graduate with the associated tagged degree outcome.

OUA Major
The Majors offered through OUA generally comprise a combination of units offered by the Faculty and units offered by other OUA providers. Where a unit is offered by the faculty both on campus and through OUA, the OUA unit is given a different unit code. Below is a mapping of the OUA units which are considered equivalent, or can be substituted for, the on campus units. Units offered by another OUA provider are noted with an asterisk.

Minor (4 units)
Minors are a prescribed set of units that may broaden a student’s learning, such as a set of units from different disciplines, typically derived as a subset of a Major or Co-Major. Minors contain no elective choice and are made up of 4 units (50 cps). Subject to faculty approval some unit substitution is allowable.
 

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Units:

For details of the units in the 2009 majors and minors, please refer to http://www.lilydale.swinburne.edu.au/students/structure.htm  
 
Kaplan Major:
This major is only offered to students who are studying in Singapore through the Kaplan Asia Pacific Management Institute (APMI Kaplan).
 

Professional Major:
 
Co-Major:
 
(* represents units taught by external providers – e.g. UniSA, Curtin, RMIT, etc.)

Minor:
 

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Further Information:

Email: ldinfo@swin.edu.au
Phone: +614 9215 7200
 
For further information about Open Universities Australia go to http://www.lilydale.swinburne.edu.au/oua/welcome.htm  

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