Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
This course prepares graduates with specialised skills and knowledge to seek employment opportunities in a broad range of industry sectors: service, tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing particularly with multimedia, libraries and information services, film/TV information or publicist areas.
Course Structure:
The course structure consists of subjects from the disciplines of public relations, writing, information technology, marketing and research, fundraising, legal, finance and government. These disciplines are vocationally orientated and students complete practical assessments to ensure that they can actively seek employment opportunities.
Units of Study:
Public relations industry VBP355 Develop and apply knowledge of public relations industry Organisational Communication PUACOMO04A Manage organisational communication strategies Crisis and issues management BSBMGT611A Develop risk management strategy Writing for specific publics/stakeholders BSBADV502A Write persuasive copy Writing for the media CUFWRT05A Write content and/or copy Effective business writing BSABCMN420A Write complex documents Strategic PR writing VBP336 Develop strategic PR writing Presentation and speech writing skills CUFWRT04A Write presentation materials CUSGEN05B Make presentations Consumer influences/patterns BSBMKG04A Analyse consumer behaviour for specific markets Communication research techniques BSBMKG408A Conduct market research PR research and evaluation CHCPOL5A Manage research activities Strategic marketing planning BSBMKG404A Forecast market and business needs Promoting the business BSBSBM403A Promote the business Fundraising and sponsorship SRXFIN008A Secure financial resources to support the organisation CUEFIN03B Obtain sponsorship Event project management THHGGA09B Manage projects Managing self and others BSBFLM512A Ensure team effectiveness Government structures and influence PSPGOV601B Apply government systems Budgeting and financial skills BSBMGT504A Manage budgets and financial plans Business strategic planning CUSADM05A Develop and implement a business/strategic plan PR Industry legal requirements CUSADM09A Address legal and administrative requirements Production Techniques CUFMEM07A Apply principles of visual design and communication to the development of a multimedia product Electronic communication tools ICAU3126A Use advanced features of computer applications ICPMM65DA Create web pages with multimedia Workplace Placement CUFSAF01A Follow health, safety and security procedures CUFGEN01A Develop and apply industry knowledge
Organisational Communication PUACOMO04A Manage organisational communication strategies
Crisis and issues management BSBMGT611A Develop risk management strategy
Writing for specific publics/stakeholders BSBADV502A Write persuasive copy
Writing for the media CUFWRT05A Write content and/or copy
Effective business writing BSABCMN420A Write complex documents
Strategic PR writing VBP336 Develop strategic PR writing
Presentation and speech writing skills CUFWRT04A Write presentation materials CUSGEN05B Make presentations
Consumer influences/patterns BSBMKG04A Analyse consumer behaviour for specific markets
Communication research techniques BSBMKG408A Conduct market research
PR research and evaluation CHCPOL5A Manage research activities
Strategic marketing planning BSBMKG404A Forecast market and business needs
Promoting the business BSBSBM403A Promote the business
Fundraising and sponsorship SRXFIN008A Secure financial resources to support the organisation CUEFIN03B Obtain sponsorship
Event project management THHGGA09B Manage projects
Managing self and others BSBFLM512A Ensure team effectiveness
Government structures and influence PSPGOV601B Apply government systems
Budgeting and financial skills BSBMGT504A Manage budgets and financial plans
Business strategic planning CUSADM05A Develop and implement a business/strategic plan
PR Industry legal requirements CUSADM09A Address legal and administrative requirements
Production Techniques CUFMEM07A Apply principles of visual design and communication to the development of a multimedia product
Electronic communication tools ICAU3126A Use advanced features of computer applications ICPMM65DA Create web pages with multimedia
Workplace Placement CUFSAF01A Follow health, safety and security procedures CUFGEN01A Develop and apply industry knowledge
Career Opportunities:
Graduates with the Certificate IV qualification will be able to seek positions that may include: public relations officer or information officer local government administrative and information officer information officer in not-for-profit organisations publicity officer website officer administrative or personal assistant with PR functions Graduates with the Advanced Diploma qualification will be able to seek positions with may include: media officer public relations event facilitator community development officer event facilitator in non government organisations professional technical communicator media information officer
Professional recognition:
Graduates are eligible for admission to the Public Relations Institute of Australia (PRIA).
Entry Requirements:
Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age.
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Pathways (articulation):
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to the Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and complete a self assessment, visit our RPL website.
Course Fees:
The Victorian Government is introducing a new TAFE fee structure from 1 July 2009. There are new eligibility requirements regarding Government Funded places. Details on Swinburne TAFE Fees can be found at: www.swinburne.edu.au/fees information on the eligibility criteria at: www.skills.vic.gov.au/tafe_students/student-faqs
Scholarships:
For information about scholarships at Swinburne visit: http://www.swin.edu.au/scholarships
Application Procedure:
Full-time (Semester 1) applications must be made through the Victorian Tertiary Admissions Centre (VTAC). VTAC code: 78101 (Prahran) Extra Requirements & Additional Information: Non–Year 12 Applicants must complete and submit a VTAC Pi Form as part of their VTAC application. If you have not yet submitted your VTAC application, students must complete and submit a VTAC Pi Form as part of their online VTAC application. If you have already submitted your VTAC application applicants must complete and submit a VTAC Pi Form via the MyInfo link on VTAC's homepage. For further information, visit the VTAC website at: http://www.vtac.edu.au Applicants who wish to study part-time should either contact the School of Business to obtain an application form or apply online at: http://www.tafe.swin.edu.au/buscom/application.htm An offer of a place is always subject to availability. The university reserves the right to make offers to early applicants during this period and close applications when the course is full. Where demand for a course is not met the course may be cancelled at short notice.
Further information:
Submit an Online Enquiry Tel: 1300 368 777 Email: study@swinburne.edu.au Website: http://www.tafe.swin.edu.au/business
