Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
The Graduate Diploma of Business (Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage. It can provide vital information about how best to handle the good and bad times in business life. The Graduate Diploma of Business (Marketing) forms the second stage in a four-stage nested suite of programs leading to Stage 3: the Master of Business (Marketing), and Stage 4: the Master of Business (Marketing) (Honours). The graduate diploma builds on the skills and knowledge acquired in the graduate certificate. It further develops the analytical and creative skills necessary to deal with marketing issues in planning and decision making.
Aims & Objectives:
At the completion of the course, graduates can expect to: have developed analytical and creative skills which are necessary when dealing with marketing issues in planning and decision making be equipped with suitable skills to continue with further postgraduate study in marketing
Course Structure:
Full-time students enrol in four units of study each semester. Part-time students normally enrol in two units of study per semester. Each semester is of 12 weeks duration. Students holding an international student visa are required to study full-time.
Units of Study:
Stage 1 - Graduate Certificate HBM420 Marketing Fundamentals and Practices HBM421 Market Behaviour HBM422 Marketing Information for Decision Making HBM423 Marketing Planning Stage 2 - Graduate Diploma All students must complete: HBM521 Project Management And three elective units (selected from list below) Electives HBM520 Trends in Marketing HBM522 Customer Relationship Management HBM523 eMarketing HBM524 Marketing Strategy HBM525 Marketing Decision Tools HBM526 Information Analysis HBM527 Marketing Process Engineering HBM528 Entrepreneurship & Innovation in Marketing HBM529 Brand Dynamics HBM530 Sales Management HBM620 Research Methodology (only available to students completing HBM622 or HBM623)
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities opening in the marketing area.
Entry Requirements:
Applicants for entry into the graduate certificate should normally hold an undergraduate degree in any discipline other than marketing from a recognised university or equivalent institution followed by at least two years of relevant post-degree business experience. Places will also be available to applicants without tertiary qualifications but who have extensive relevant business experience. Applicants for entry directly into the graduate diploma should normally hold an undergraduate degree with at least a major in marketing. International applicants will be required to have an IELTS score of 6.5 or higher with no band less than 6.0.
Course Fees:
In 2009, tuition fees for this program are based on $1900 per 12.5 credit point unit of study. In the event that a unit of study is derived from another program, the applicable fee will be that of the other program. All fees are reviewed each year and may increase without notice. The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP (previously PELS) is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $83,313 from 1 January 2009). The FEE-HELP limit is indexed on 1 January each year. Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Application Procedure:
Applications for mid-year entry will be accepted until Friday 17 July 2009. Applications submission details can be found on the application form and can be downloaded from the website at: www.swinburne.edu.au/hed/postgrad/apply
Information Sessions:
Postgrad City Session Question Everything in the one spot Wednesday 1 July 2009 6.00pm - 8.30pm Melbourne CBD Attend the Swinburne Postgraduate Q&A night in the city to find out more about Mid-year entry for postgrad programs. Register online now www.swinburne.edu.au/citysession
Further information:
Web: Enquire online Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au Website: www.swinburne.edu.au/business/agse
