Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
The Graduate Certificate of Business (Marketing) develops the technical, practical, analytical and creative skills necessary to support a successful career in marketing. It provides an entry level into tertiary study and the ability to obtain a tertiary qualification for appropriately qualified candidates. The course is the first stage in a nested program leading to Stage 2: Graduate Diploma of Business (Marketing) and Stage 3: Master of Business (Marketing).
Aims & Objectives:
At the completion of the course, graduates can expect to: have developed the basic practical and creative skills necessary to support a successful career in marketing be equipped with suitable skills to continue with further postgraduate study in marketing
Course Structure:
Full-time students will enrol in four units of study per semester. Part-time students normally enrol in two units of study per semester. Each semester is of 12 weeks duration. Classes will generally be held outside working hours. Students who are exempt from completing the graduate certificate units of study, can enrol directly into the graduate diploma and will need to complete an introductory unit HBM520 Trends in Marketing, which will be conducted as a series of seminars. Students holding an international student visa are required to study full-time.
Units of Study:
HBM420 Marketing Fundamentals and Practices HBM421 Market Behaviour HBM422 Marketing Information for Decision Making HBM423 Marketing Planning
Career Opportunities:
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities opening in the marketing area.
Entry Requirements:
Applicants should normally hold an undergraduate degree in any discipline other than marketing from a recognised university or equivalent institution and have at least two years of relevant, post-degree business experience. Places will also be available to applicants without tertiary qualifications but who have extensive relevant business experience.
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering higher education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
In 2009, tuition fees for this program are based on $1900 per 12.5 credit point unit of study. In the event that a unit of study is derived from another program, the applicable fee will be that of the other program. All fees are reviewed each year and may increase without notice. The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP (previously PELS) – is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $83,313 from 1 January 2009). The FEE-HELP limit is indexed on 1 January each year. Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Application Procedure:
Applications for mid-year entry will be accepted until Friday 17 July 2009. Applications submission details can be found on the application form and can be downloaded from the website at: www.swinburne.edu.au/hed/postgrad/apply
Information Sessions:
Postgrad City Session Question Everything in the one spot Wednesday 1 July 2009 6.00pm - 8.30pm Melbourne CBD Attend the Swinburne Postgraduate Q&A night in the city to find out more about Mid-year entry for postgrad programs. Register online now www.swinburne.edu.au/citysession
Further information:
Web: Enquire online Tel: 1300 ASK SWIN (1300 275 794) Email: postgrad@swinburne.edu.au Website: www.swinburne.edu.au/agse
