Swinburne University of Technology - Melbourne Australia
Future Students - Courses
Course Description:
This course provides comprehensive skills in the principles and practice of marketing along with the applied and creative aspects of multimedia production. An emphasis on e-business and e-marketing is complemented by a thorough grounding in the related practical areas of web development, video production and promotional cd / dvd authoring. The course has a strong practical emphasis. This course is also offered to Australian students through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course. For further information visit the Scholarships website.
Aims & Objectives:
The Bachelor of Multimedia (Business Marketing) aims to produce graduates with a broad range of multimedia production skills plus a thorough understanding of how multimedia and the Internet is revolutionising the way business is being conducted, in particular how the practice of marketing is changing in response to commercialisation of the World Wide Web. A graduate of the Bachelor of Multimedia (Business Marketing) should have: A sound and broad knowledge of the design of multimedia applications and an appreciation of the various skills required. Skills in the application of learning and instructional design principles to structured multimedia applications. The ability to function effectively as an individual and in project teams, whether as manager, leader or team member. The communication and management skills required to successfully manage multimedia development projects. Been prepared for the rapidly evolving multimedia industry by developing their life-long learning skills and flexibility of mind. A thorough understanding of the way end-to-end enterprise-wide technologies are changing the way business is conducted. The means to participate in and understand the development of sophisticated methods of customer data management, with corresponding improvements in business efficiency and potential customer satisfaction. An understanding of the changing face of multimedia, in relation to both acceleration in the use and development of technology, and its impact on society.
Course Structure:
This course will operate under a student workload model based on 100 credit points for a full-time academic year. One credit point is deemed to be equivalent to one hour of student work per week over a semester, whether in contact with staff or in private study. Four units of study, each worth 12.5 credit points, will generally be taken each semester. The typical student's average weekly workload during semester is therefore expected to be fifty hours. Total student contact hours, including lectures, classes, tutorials, flexible learning and laboratory and field sessions will be approximately 16 hours/week during academic semesters. Students choose units of study from five Study Groups: Core Multimedia Studies Further Multimedia Studies Co-major Studies Group A Co-major Studies Group B Elective Studies According to the following rules, students complete at least 300 credit points made up of: 87.5 credit points from Core Multimedia Studies, 62.5 credit points from Further Multimedia Studies, 87.5 credit points from Co-major Studies Group A, 25 credit points from Co-major Studies Group B, 12.5 credit points from Elective Studies, plus an extra 25 credit points from Co-major Studies Group B and/or Elective Studies. Careers in the Curriculum (CIC) In addition to the above, students must complete a compulsory unit of study HAC0001 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum (CIC) is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills. Final Year Experience - Major Projects As part of the Swinburne Model for Professional Learning, all incoming undergraduates will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.
Units of Study:
Core Multimedia Studies HDMD101 Design for Multimedia 1 HET113 The Internet and World Wide Web 1 HET213 User Experience Design HET215 Multimedia Applications HET401 Multimedia Project 1 HET402 Multimedia Project 2 HET407 Multimedia Technology Further Multimedia Studies HDMD102 Design for Multimedia 2 HET123 The Internet and World Wide Web 2 HET238 3D Modelling (replaces HET208) HET222 Digital Video and Audio HET324 Media Theory, DVD and Compositing HET325 Principles of Game Design HET332 Interactive Multimedia HET430 Interaction Evaluation Co-major Studies Group A HBM110N Fundamentals of Marketing HBM220N Buyer Behaviour HBM226N Marketing Decision Analysis HBM221N Marketing Research HBM350N Marketing Planning HBM352N Integrated Marketing Communication HMB110 Quantitative Analysis A Co-major Studies Group B HBM223N Transnational Marketing HBM271N Customer Relationship Management HBM224N Global Logistics Management HBM225N Marketing Channel Management HBM228N Digital and Direct Marketing HBM355N Advertising Practices HBM351N Selling and Sales Management Elective Studies HBC110N Accounting for Managers HBE110N Microeconomics HBH110N Organisation and Management HBL111N Introduction to Business Law HBL222N Marketing Law HBM331N Services Marketing HBM227N Social Marketing HBM354N Sponsorship and Fundraising HBSG200 New Venture Development and Management HAM113 Professional Communication Practice Any Electives Plus Sequence Note: Not all units of study are offered all semesters. Some may be only offered subject to sufficient enrolments. The course panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Life and Social Sciences Academic Committee. Recommended Study Sequence Semester 1 HDMD101 Design for Multimedia 1 HET113 The Internet and World Wide Web 1 HBM110N Fundamentals of Marketing HMB110 Quantitative Analysis A Semester 2 HDMD102 Design for Multimedia 2 HBM220N Buyer Behaviour HBM226N Marketing Decision Analysis Choose one of: HET123 The Internet and World Wide Web 2 HET222 Digital Video and Audio Semester 3 HAC0001 Careers in the Curriculum HET213 User Experience Design HET215 Multimedia Applications HBM221N Marketing Research Choose one of: HBE110N Microeconomics HBH110N Organisation and Management HBL111N Introduction to Business Law HBM271N Customer Relationship Management Elective Plus Sequence #1 Semester 4 Choose two of: HET123 The Internet and World Wide Web 2 HET238 3D Modelling (replaces HET208) HET222 Digital Video and Audio HET332 Interactive Multimedia HET430 Interaction Evaluation Choose two of: HBC110N Accounting for Managers HBL111N Introduction to Business Law HBL222N Marketing Law HBM223N Transnational Marketing HBM271N Customer Relationship Management HBSG200 New Venture Development and Management Electives Plus Sequence #2 Optional IBL year * HSW050 Industry-Based Learning HSW055 Industry-Based Learning Semester 5 HET401 Multimedia Project 1 HET407 Multimedia Technology HBM350N Marketing Planning Choose one of: HBL222N Marketing Law HBM224N Global Logistics Management HBM331N Services Marketing HBM351N Selling and Sales Management HET324 Media Theory, DVD and Compositing Semester 6 HET402 Multimedia Project 2 HBM352N Integrated Marketing Communication Choose one of: HET123 The Internet and World Wide Web 2 HET238 3D Modelling (replaces HET208) HET325 Principles of Game Design HET332 Interactive Multimedia HET324 Media Theory, DVD and Compositing Choose one of: HBL222N Marketing Law HBM225N Marketing Channel Management HBM228N Digital and Direct Marketing HBM351N Selling and Sales Management HBSG200 New Venture Development and Management Electives Plus Sequence #3 In addition to the above, students must complete a compulsory unit of study HAC0001 Careers in the Curriculum to be awarded the degree. * The optional Industry-Based Learning (IBL) program is not available to international students.
Industry-Based Learning:
Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies, and is a proven advantage in the graduate job market. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl The optional year of Industry-Based Learning in Australia is not available to international students who hold a student visa.
Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies, and is a proven advantage in the graduate job market. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl
The optional year of Industry-Based Learning in Australia is not available to international students who hold a student visa.
Education Abroad:
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
Career Opportunities:
In addition to the typical career options for marketing graduates such as public relations, advertising, product/brand management, market research, direct marketing and international marketing, graduates of this course are qualified to pursue further career opportunities in e-commerce consulting, customer relationship management, digital media production, web design, video production and animation.
Professional recognition:
Student and graduates will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).
Entry Requirements:
Successful completion of an appropriate Victorian Year 12 or its equivalent. 2009 VCE Prerequisites: Units 3 & 4 - a study score of at least 20 in English (any). Selection mode: CY12: ENTER and two-stage process with a middle-band of approximately 20%. All Non-Year 12 students (NONY12) should refer to the VTAC website at: www.vtac.edu.au for further infomation.
ENTER:
2008 Round 1 Cleary-In ENTER: 76.35 (CSP)
Credit Transfer:
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Pathways (articulation):
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into this course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. Pathways will exist from the following course but credit has not yet been determined: Diploma of Multimedia. For further information refer to 'Swinburne Pathways: Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways// Note: Eligibility for credit does not guarantee a place in the course; acceptance depends on the number of applicants and available places.
Recognition of Prior Learning:
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Course Fees:
Swinburne offers domestic undergraduate studentsCommonwealth Supported Places (CSP). Australian citizens, New Zealand citizens or holders of an Australian permanent resident visa are classified as domestic students. All other students are considered international students. HELP The Higher Education Loan Program (HELP) is a suite of income contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. HELP consists of: HECS-HELP (previously HECS) – is available to eligible Commonwealth supported students. It provides students with a loan to cover their student contribution amount. Students are eligible for a 20% discount if they choose to pay all, or at least $500, of their student contribution up-front. FEE-HELP (previously PELS) – is available to eligible fee paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $81,600 from 1 January 2008). The FEE-HELP limit is indexed on 1 January each year. OS-HELP – is available to eligible Commonwealth supported students, who wish to study overseas, with a loan to cover expenses such as accommodation and travel. Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount. For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Swinburne offers domestic undergraduate studentsCommonwealth Supported Places (CSP). Australian citizens, New Zealand citizens or holders of an Australian permanent resident visa are classified as domestic students. All other students are considered international students.
HELP
The Higher Education Loan Program (HELP) is a suite of income contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. HELP consists of:
Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount.
For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
Scholarships:
This course is offered through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course. For further information visit the website at: www.swin.edu.au/scholarships
Application Procedure:
Applications must be made through the Victorian Tertiary Admissions Centre (VTAC). VTAC code: 34061(CSP), 34063 (Int. Fee) For further information, visit the VTAC website at: www.vtac.edu.au
Further information:
Submit an Online Enquiry Tel: 1300 368 777 Email: study@swinburne.edu.au Faculty of Life and Social Sciences website